B+L Back-to-School Programs for You and Your Patients

August 11, 2016

Dear Eye Care Professional,

Over the next few weeks, many of your schedules may be full with annual eye exams as parents and children visit your practice to ensure their eyes are healthy and they can see their best as they prepare for the upcoming school year.

Many students will spend more and more time studying and staring at digital devices once the school year begins. The increased time spent staring at digital devices may cause them to blink up to 66% less1, and result in dry contact lenses or blurry vision.

At Bausch + Lomb, we are pleased to offer you and your patients a portfolio of contact lenses that provide excellent end-of-day comfort and vision to help keep up with their busy, technology-driven lifestyles at school and at home. These include:

  • Bausch + Lomb ULTRA® contact lenses, which maintain 95% of their moisture for a full 16 hours,1 and;
  • Biotrue® ONEday daily disposable contact lenses, which start and end the day with more moisture than the leading daily disposables.1

To help students start the school year with great vision, comfort, and value, we have developed several programs to assist you and your practice.

  1. Our Same-Day dispensing program will allow you to offer your patients savings of up to $150* with our national and Bausch + Lomb PLUS rebate on Bausch + Lomb ULTRA® and Biotrue® ONEday contact lenses. Your practice will also save on every single box purchased. We’ve developed a variety of promotional materials to help your practice communicate this program, which you can download by visiting www.bausch.com/backtoschool.
  2. Our Biotrue® multi-purpose solution and PeroxiClear® hydrogen peroxide solution, which are designed to provide moisture for up to 20 hours1**, will also be featured in several major retailer in-store promotions. This is a great opportunity for your patients to stock up on their favorite lens care products for the school year.
  3. Patient safety and proper care of contact lenses is essential as we provide care to patients, and Bausch + Lomb continues to advocate for healthy contact lens wear. During this back to school time we are proud to once again support the Center for Disease Control and Prevention’s (CDC) 3rd Annual Contact Lens Health Week (August 22-26, 2016). This week will kick off with a Twitter chat on Monday, August 22 at Noon ET. Join the conversation by following #OnePairTakeCare. The CDC has also developed a variety of materials to assist you in communicating and encouraging the healthy wear and care of contact lenses with your patients, which you can find here.

We hope you take advantage of Contact Lens Health Week to encourage the healthy wear and care of contact lenses while preparing your patients for the school year with great ways to save from Bausch + Lomb. We hope you also tune into Bausch + Lomb’s social media channels as we share information on healthy lens wear and back to school for contact lens wearers.

If there’s anything we can do to assist you, please let us know.

Best regards,


Jill Saxon, OD
Director, Professional Strategy
U.S. Vision Care

1 Data on file. Bausch & Lomb Incorporated. Rochester, NY; 2010, 2012-2013, 2015.

* REBATE PAID IN THE FORM OF A BAUSCH + LOMB VISA® PREPAID CARD. TERMS AND CONDITIONS APPLY. Rebate submissions must be postmarked within 60 days of contact lens purchase. 4-box purchase required. See national rebate offer for all terms and conditions.
** Based on a laboratory study.