ROCHESTER, NY – What do the first laptop computers and the renu® multi-purpose solution brand have in common? Both were introduced in the mid-1980’s and radically changed the way in which people behaved forever. While laptops continued to be re-designed to accommodate the fast-evolving digital age, the renu multi-purpose solution brand remains as relevant today as it was a quarter century ago.
In July, renu, the first multi-purpose contact lens solution brand, will celebrate its 25th anniversary. Bausch + Lomb, the global eye health company, first introduced renu in 1987, taking eye care in an entirely new direction. The brand revolutionized the contact lens solution category as the original single-bottle regimen and introduced the breakthrough ingredient, Dymed®, for its time to make renu the leader in its category around the world. Today, renu is part of a daily routine for millions of people around the world.
“We are proud that Bausch + Lomb modernized the way people care for their eyes by introducing an innovative brand that not only made contact lenses more convenient and accessible but has remained a leading personal care product for more than a quarter of a century,” says Kimberly C. Gobel, marketing director of lens care, Bausch + Lomb North American Vision Care. “Like other breakthrough products, renu set the standard for excellence.”
As the number one contact lens solution brand for a decade and sales of more than $2.5 billion in the United States alone, the renu brand continues to lead the market in more than 10 countries, including Japan, India and Brazil. The renu brand continues to evolve and innovate to meet the demands of consumers. renu is now available in a clear bottle making it easy to track how much solution remains.
“renu has helped so many patients achieve a convenient way to safely and effectively care for their contact lenses,” said Dr. Michael Pier, director of professional relations, Bausch + Lomb North American Vision Care. “The renu multi-purpose solution brand is timeless and many patients have put their trust in renu for the past 25 years.”
About the renu Brand
The renu brand multi-purpose solutions are available in two formats: renu fresh™ multi-purpose solution and renu sensitive™ multi-purpose solution. renu fresh delivers unsurpassed cleaning and disinfection, plus all day moisture for lens wearers, while renu sensitive has a gentle (yet effective) formula, minimizing irritation and burning for those with sensitive eyes. The renu brand also consists of ReNu® rewetting drops and ReNu MultiPlus® lubricating & rewetting drops. ReNu rewetting drops moisturize soft contact lenses to soothe eyes and minimize lens dryness and discomfort while ReNu MultiPlus lubricating & rewetting drops contain POVIDONE, an effective lubricant that provides moisturizing comfort for optimum lens wear. For more information about renu multi-purpose solution please visit your local eye care practitioner and www.renu.com.
About Bausch + Lomb Vision Care
Bausch + Lomb’s Vision Care division includes contact lens offerings that span the entire spectrum of wearing modalities and include such well-known brand names as PureVision®, SofLens®, Boston® and Optima®. Its lens care products include Biotrue® and renu brand of multi-purpose disinfectants for soft contact lenses as well as the Boston® line of products for cleaning gas-permeable contact lenses.
About Bausch + Lomb
Bausch + Lomb is one of the best-known and most respected healthcare companies in the world. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. Founded in 1853, the company is headquartered in Rochester, NY, and employs more than 11,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.
®/™ are trademarks of Bausch & Lomb Incorporated or its affiliates.
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© Bausch & Lomb Incorporated.
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Bausch + Lomb Vision Care
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Zeno Group on behalf of Bausch + Lomb
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