ROCHESTER, N.Y.— As part of the upcoming National Breast Cancer Awareness Month, Bausch & Lomb invites contact lens wearers across the United States to take an active role in the fight against breast cancer. The vision care industry leader has introduced a special “pink” package of its RENU MULTIPLUS® multi-purpose contact lens solution that features the Susan G. Komen for the Cure logo and a pink contact lens case in support of a commitment to a cure.
Bausch & Lomb has pledged to donate 10 percent of retail sales of these specially-marked packages, or $0.75 per box, towards a donation goal of $375,000. Regardless of sales, Bausch & Lomb has committed to a minimum donation of $250,000 towards the fight against a disease that affects one in eight women in the U.S.
According to the World Health Organization, more than 1.2 million people are diagnosed with breast cancer each year worldwide, and the American Cancer Society estimates that 178,480 new cases of invasive breast cancer will be diagnosed in 2007 alone.
“In honor of the mothers, grandmothers and other family members and friends affected by this terrible disease, Bausch & Lomb is proud to be the first eye care company to introduce a product in support of Susan G. Komen for the Cure,” said Lisa VanDeMark, marketing director, U.S. lens care business. “We are excited to be the first in our category to participate in the fight against breast cancer and look forward to offering contact lens wearers additional means to contribute to breast cancer awareness.”
The ReNu MultiPlus limited-edition package is available through October 31 at mass market, grocery and drug store retailers nationwide.
For more information about Bausch & Lomb RENU MULTIPLUS multi-purpose contact lens solution, as well as general eye health information and frequently asked lens care questions, please visit www.renucares.com and www.bausch.com.
Mike McDougall, APR
Bausch & Lomb
Ogilvy PR for Bausch & Lomb
Bausch & Lomb is the eye health company dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft and rigid gas permeable contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world. Founded in 1853, the Company is headquartered in Rochester, N.Y. Bausch & Lomb’s 2006 revenues were more than $2.2 billion; it employs approximately 13,000 people worldwide and its products are available in more than 100 countries. More information about the Company can be found at www.bausch.com.
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