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FOR RELEASE 12/10/2007, Monday

Bausch & Lomb Introduces New Presbyopic Web Resource for Eye Care Professionals

PresbyopesInYourPractice.com  Addresses Aging Baby Boomers’ Presbyopia

ROCHESTER, N.Y. - Bausch & Lomb, a world leader in vision care, is introducing a new Web site 
(www.PresbyopesInYourPractice.com) dedicated to helping eye care professionals address the unique needs of presbyopic patients. The site is a professional resource for optometrists, ophthalmologists, and opticians to provide information on the use of multifocal contact lenses to correct presbyopia and the growth opportunity it represents for their practice.

As more and more Baby Boomers reach age forty, presbyopia has become a primary concern and practice focus for eye care professionals. “With more than 75 million Baby Boomers seeking the best vision possible, addressing presbyopia will be one of the biggest challenges this aging population and their eye care professionals will face,” said Dr. Joseph Barr, vice president of Global R&D Vision Care, Bausch & Lomb. “Bausch & Lomb is dedicated to providing optometrists and ophthalmologists with the tools necessary to offer their presbyopic patients the best care and vision correction possible, from online resources like PresbyopesInYourPractice.com to PureVision® Multi-Focal, the best-selling multifocal contact lens design.”

Using multifocal contact lenses to correct presbyopia also presents an opportunity for eye care providers to grow their practices. Leading optometrist Kelly Kerksick agrees that multifocals provide patients with a much more “natural” way of seeing. She explains, “Even though many monovision contact lens wearers claim they are satisfied with their vision, I’ve yet to meet a presbyopic patient who didn't want to at least try multifocal lenses and see for themselves.  Multifocal contact lenses can often provide a better visual outcome for my patients while also being more profitable for my practice.”

PresbyopesInYourPractice.com provides the tools eye care providers need to introduce their patients to multifocals, including:

  • Fitting Video – fitting tips from multifocal expert, Dr. Rhonda Robinson.
  • Fitting Assistant – an interactive tool to help eye care professionals calculate PureVision Multi-Focal starting prescriptions for new patients and optimize existing prescriptions for current users.
  • Case Studies – eye care professionals can read articles and watch videos chronicling the success of their peers and their presbyopic patients.
  • Market Information – helps eye care professionals learn how fitting more multifocal contact lenses can help grow their practices.
  • Information for Patients – a one-stop resource of downloadable educational materials for presbyopic patients.

Eye care professionals interested in obtaining more information about the unique needs of presbyopic patients and the latest trends in multifocal contact lenses can visit www.PresbyopesInYourPractice.com.

Media Contact:
Rachelle Bodnar
303.634.2671 or Rachelle.Bodnar@ogilvypr.com

Bausch & Lomb is the eye health company dedicated to perfecting vision and enhancing life for consumers around the world.  Its core businesses include soft and rigid gas permeable contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world.  Founded in 1853, the Company is headquartered in Rochester, N.Y. Bausch & Lomb’s 2006 revenues were more than $2.2 billion; it employs approximately 13,000 people worldwide and its products are available in more than 100 countries.  More information about the company can be found www.bausch.com.