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FOR RELEASE 7/9/2009, Thursday

Bausch & Lomb Multi-Focal Web Site Awarded “Best in Class” in Healthcare Category of the 2009 Interactive Media Award

ROCHESTER, N.Y. -- The consumer Web site for Bausch & Lomb’s Multi-Focal contact lenses was recently awarded a “Best in Class” honor in the Healthcare category of the 2009 Interactive Media Awards (IMA). The site, at www.goodbyereaders.com, was honored for its feature functionality, usability, cross-browser compatibility, design, and overall content.

The prestigious "Best in Class" award is the highest honor bestowed by the IMA. It represents the best in planning, execution and overall professionalism of a Web site. In order to earn this award, www.goodbyereaders.com had to successfully pass through a comprehensive judging process, achieving high marks in all judging criteria. The Bausch & Lomb Multi-Focal site, created by web design and development firm Digital Pulp, scored a total of 482 points out of the maximum of 500.

“As the leader in multi-focal contact lenses, we felt that it was essential for us to educate patients and help eye care practitioners communicate the many advantages these lenses provide,” says Lisa VanDeMark, vice president, Brand Marketing, U.S. Vision Care. “Not only has the Goodbye Readers campaign and web site led to double-digit sales increases for the Bausch & Lomb multi-focal business in the U.S., but we’ve also received an abundance of positive consumer sentiment testifying to the lifestyle benefits of these lenses.”

The content and design of www.goodbyereaders.com, which has had over 500,000 visits to date, was created to educate consumers on the everyday benefits of Bausch & Lomb’s innovative multi-focal contact lenses, which feature All-Distance Optics™ and allow consumers to see near, far and everywhere in-between without the hassles of reading glasses. In addition to information about presbyopia, a natural vision occurrence associated with aging, the interactive site also includes an online lens demonstration that provides consumers with a visual illustration of how the Bausch & Lomb Multi-Focal lens design works.  Consumers can also find a local doctor using a new doctor locator function, take a style quiz developed by fashion consultants Visual Therapy and download a free Multi-Focal contact lens trial certificate.

The IMA recognizes the highest standards of excellence in web site design and development and honors individuals and organizations for their outstanding achievement. For more information about the IMA and to view the award for www.goodbyereaders.com, go to:
http://www.interactivemediaawards.com/winners/.

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About Bausch & Lomb
Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.

®/TM denote trademarks of Bausch & Lomb Incorporated.