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FOR RELEASE 6/17/2010, Thursday

 Biotrue™: A Unique Concept in Lens Care Launches in the United States

Bio-Inspired Contact Lens Solution Formulated to Work Like Your Eyes

ORLANDO, Fla. — Today at the annual meeting of the American Optometric Association (AOA), Bausch + Lomb launched Biotrue™, a multi-purpose solution that is inspired by the biology of your eyes™. A unique concept in lens care, Biotrue multi-purpose solution is bio-inspired to work like the eyes to help lenses stay clean and moist throughout the day.

Beginning in June 2010, Biotrue multi-purpose solution will be available at retailers across the U.S. Biotrue features a clear bottle that allows you to track how much solution remains and comes in a range of sizes.

Biotrue was developed following intensive research which analyzed how the eye naturally works to clean, hydrate and keep itself healthy. As a result of this research, Biotrue was formulated to work like the eyes with three bio-inspired attributes that are almost as remarkable as the eye itself.

“By studying the eye, we’re able to observe natural processes that have been proven through evolution so we can better develop health care solutions that work with the body, rather than interfering with it,” said Mo Merchea, director of Medical Affairs, North America, Vision Care at Bausch + Lomb. “Biotrue uses the science of the eye itself, and therefore the lens care solution is designed to work like the eye.”

First and foremost, the lens solution is pH balanced to match healthy tears, helping to maintain the eye’s natural condition and enabling optimal activation of Biotrue multi-purpose solution’s dual disinfectants. After extensive testing, Biotrue was developed to match the pH of healthy tears, while leading competitive brands’ pH levels fall outside of the range of normal healthy tears. In clinical trials, 81% of patients who tried the solution said it felt like their natural tears.

The second attribute is the use of hyaluronan, a natural lubricant found in the body and in the eye that helps attract moisture to envelop lenses in a moisture-rich cushion. By keeping lenses hydrated and clean, Biotrue helps contact lenses remain comfortable throughout the day. Even after 20 hours, hyaluronan has been shown to remain on both hydrogel and silicone-hydrogel lenses, helping to provide all-day comfort.

Thirdly, Biotrue multi-purpose solution keeps certain beneficial tear proteins active longer. Biotrue helps prevent denaturization and as a result lysozyme’s natural antimicrobial activity is maintained. Additionally, Biotrue lifts and dissolves denatured proteins. Testing has shown that Biotrue maintains over 13 times more active lysozyme than other solutions.

In addition to these bio-inspired innovations, Biotrue multi-purpose solution disinfection efficacy exceeds FDA/ISO stand-alone procedure for disinfecting products. Biotrue also has been tested against a broad range of bacteria and fungi, collected from clinically worn lenses, lens cases and infected eyes. It achieves consistently high log reductions against Staphylococcus aureus, MRSA and fusarium solani. It is also effective against Acanthamoeba cysts and tryphozoites. A study has also shown that 90% of patients said that Biotrue kept their lenses feeling clean throughout the day.

Biotrue multi-purpose solution employs principles of biomimetics — a field of science that examines materials found in nature and mimics their best assets to create optimal products. Biomimetic research has led to the development of products in a variety of industries, including cosmetics, skin care, health and beauty. A few applications of this type of technology are self-cleaning materials based on water-repellant properties of the lotus flower and adhesives for closing wounds found on gecko lizards’ feet.

“The development of Biotrue is the result of Bausch + Lomb’s commitment to developing innovative eye care products,” said Lisa VanDeMark, vice president, Brand Marketing, Bausch + Lomb U.S., Vision Care. “We are excited to be launching the first truly new lens care solution in five years and one that is bio-inspired.”

Biotrue is for soft contact lenses including silicone hydrogel lenses. It is the newest in Bausch + Lomb’s portfolio of lens care products that also includes renu® fresh™, renu® sensitive™ solutions and Boston™.

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About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch + Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.

®/™ denote trademarks of Bausch & Lomb Incorporated.