ALISO VIEJO, Calif. — Bausch + Lomb, the global eye health company,
announced today that it has launched a web site to educate the estimated
20 million aging baby boomers and seniors who are currently living with
cataracts in the U.S. The web site, www.cataracteducation.com,
informs visitors about what causes cataracts, describes how they are
treated and emphasizes the importance of visiting your eye doctor
Broadway, film and TV actress Florence Henderson will be featured on the
web site. Ms. Henderson, who is currently working with Bausch + Lomb,
recently had cataract surgery with Bausch + Lomb's Crystalens®
intraocular lens, and she will share her experiences with visitors to
the web site. Ms. Henderson is best known for her role as Carol Brady in
the iconic television series The Brady Bunch, which ran on
network television from 1969 to 1974 and continues in syndication today.
She has enjoyed a storied entertainment career that has spanned five
decades and is a contestant on ABC-TV's Dancing with the Stars, premiering later this month.
"I recently had cataract surgery and had the Crystalens implanted. When something works for me like Crystalens
has, I like to share my experience. I am happy when telling my story
helps empower, inspire and motivate people to take care of themselves.
It is important for people over 50 to understand what a cataract is and
what they can do about it," said Ms. Henderson.
The web site will emphasize a number of things that people over the age
of 50 should consider when thinking about their eye health including
getting regular eye checkups, what a cataract is, living with cataracts,
what to ask your surgeon and other key information that will help
patients make an informed decision about their eye health.
"As we have begun to get to know Ms. Henderson and the experience that she had with our Crystalens
in cataract surgery, we thought that creating a web site that gives
some basic information for patients was a very good idea. People can
learn what she went through and that may help them in their own path
toward better eye health," said Amy Jacobs, director, Global Marketing
Last week, Bausch + Lomb announced that it is working with Ms. Henderson in an integrated marketing campaign for Crystalens that includes national print, online and local television advertising.
Approximately three million cataract surgeries are performed in the U.S.
every year. A cataract is a clouding of the normally clear lens in the
eye. When one forms, the natural lens in the patient's eye is surgically
replaced by an intraocular lens. Research indicates that only a small
fraction of people realize that not all intraocular lenses are the same.
The research also indicates that a number of patients are willing to
pay a little extra money in order to get the best quality vision.
"Florence Henderson is obviously a very active woman. There are many
vision correction options for the patient who is over 50 years old.
When I examined Florence, I realized she was a candidate for the Crystalens.
We discussed how it would help her vision up close, far away and
everything in between. She's doing very well since her surgery," said
Dr. James Khodabakhsh of the Beverly Hills Vision Institute in Beverly
Crystalens is the only FDA-approved accommodating intraocular lens. Unlike the standard cataract replacement lenses, Crystalens
is designed to not only eliminate the patient's cataract but also to
give full range of vision so that the patient can see near, far and
everything in between. Many Crystalens patients hardly if ever need their glasses or contacts again.
For more information about the Crystalens, please visit www.crystalens.com or call 1.877.7.SEEBETTER.
About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health.
Its core businesses include contact lenses and lens care products,
ophthalmic surgical devices and instruments, and ophthalmic
pharmaceuticals. The Bausch + Lomb name is one of the best-known and
most respected healthcare brands in the world. Founded in 1853, the
company is headquartered in Rochester, N.Y., and employs more than
10,000 people worldwide. Its products are available in more than 100
countries. More information is available at www.bausch.com.
Crystalens is a registered trademark of Bausch & Lomb Incorporated.