TOKYO — Bausch + Lomb, the global eye health company, announces
Hideyuki Ashikaga is appointed as president, Bausch + Lomb Japan,
effective June 1, 2010.
Mr. Ashikaga will be responsible for leading Bausch + Lomb’s teams in
Japan to reach new levels of excellence. In his new role, Mr. Ashikaga’s
charges will cover a broad range of issues including marketing,
commercial, legal and governmental affairs.
“Hideyuki brings with him over two decades of multi-functional and
general management experience and a strong record of results in the
health care industry,” said David Edwards, corporate vice president and
president, Bausch + Lomb Asia Pacific. “I look forward to working
together with Hideyuki as we continue to build strong teamwork and
camaraderie across B+L.”
Mr. Ashikaga was most recently with the global medical technology
company, Nippon Becton Dickinson Company, Ltd. (BD) (NYSE: BDX), where
he served as business director of Pharmaceutical Systems and then as
president of BD’s Japan subsidiary. Under his guidance, the organization
was restructured, greatly improving profitability and focusing
resources on the growth areas. Mr. Ashikaga was also responsible for
growing revenue rapidly in BD’s pre-filled glass syringe business and
leading new business launches, including cervical cancer screening
system and infection prevention device products. Prior to Nippon Becton
Dickinson Ltd., Mr. Ashikaga was marketing director of Johnson &
Johnson’s (NYSE: JNJ) DePuy Orthopedics unit in Japan, where he was
instrumental in launching a series of new products that revitalized its
growth within two years of his appointment.
“Although the Japanese market is quite competitive, I am sure that there
are still great growth opportunities and customer unmet needs. My
mission is to further transform Bausch + Lomb Japan into a strong,
broad-based eye health company with relentless focus on success,” said
Mr. Ashikaga holds an M.B.A. from the Sloan School of Management at
Massachusetts Institute of Technology and a bachelor’s degree from
Sophia University, Japan.
About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health.
Its core businesses include contact lenses and lens care products,
ophthalmic surgical devices and instruments, and ophthalmic
pharmaceuticals. The Bausch + Lomb name is one of the best-known and
most respected healthcare brands in the world. Founded in 1853, the
company is headquartered in Rochester, N.Y., and employs more than
10,000 people worldwide. Its products are available in more than 100
countries. More information is available at www.bausch.com.