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FOR RELEASE 11/11/2010, Thursday

Bausch + Lomb Storz® Ophthalmics Enhances Instrument
Web Sites with E-Commerce System

ALISO VIEJO, Calif. -- Bausch + Lomb Storz® Ophthalmic Instruments has enhanced its already comprehensive instrument web sites to include an e-commerce system making instrument purchases even easier for its U.S. customers.

The new online ordering capabilities allow customers to build a shopping cart, adding instruments from www.storzeye.com, the well-known, high-quality brand of Storz Ophthalmic Instruments, as well as www.bauschinstruments.com, Bausch + Lomb’s line of instruments for ear, nose, throat and plastic surgery. Once the customer shopping list is completed, the cart can be submitted for order placement using a credit card or Bausch + Lomb account number.

The secure sites allow customers to conveniently order instrumentation for their facility. Features on the sites include the ability to create a wish list, view past orders and add products from past orders to the cart, offering time-saving options for ophthalmic, ENT and plastic surgery instrumentation orders.

Customers will continue to have the option to submit their shopping cart to receive a quote. Current web site features such as click-to-enlarge photos, instrument care information, comprehensive procedure set information and videos for select instruments remain intact with the e-commerce upgrade.

Additional information on Storz Ophthalmics can be found at www.storzeye.com. Additional information on Bausch + Lomb Instruments for ear, nose, throat and plastic surgery can be found at www.bauschinstruments.com. Customers can also contact customer service for more information at 1-800-338-2020.


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About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch + Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.

® is a trademark of Bausch & Lomb Incorporated.