ALISO VIEJO, Calif. -- Bausch + Lomb Storz® Ophthalmic Instruments announced the launch of the enhanced Bausch + Lomb Storz Ophthalmics and Bausch + Lomb Instruments
Web sites today. The newly unveiled surgical instrument Web sites offer
visitors improved usability and a look and feel which corresponds to
the new Bausch + Lomb corporate identity.
New Web site logos were designed to coincide with the Bausch + Lomb
corporate rebranding. In addition, Web site colors, imagery, design and
navigation elements were also updated to be consistent with the
“We are extremely proud of the results of our recent Web site upgrades,”
said Chuck Hess, senior director of Marketing and Sales for surgical
instruments at Bausch + Lomb. “Our sites now clearly reflect the Bausch +
Lomb brand with the new corporate identity.”
Features of the new Web sites include enhancements to the ways in which
products are displayed and indexed on the sites. An improved “click to
enlarge” functionality allows for enhanced visibility on all product
images, and the on-site search tool was expanded to incorporate search
results from both sites. Site pagination now allows Web site visitors to
customize product list displays through sorting functions. Online
customers can also refine their product sets to pick individual products
from instruments grouped in procedure sets.
“The increased functionality enables us to better serve our customers by
making their time spent on these sites more productive and efficient.
Helping our visitors find the products they need from the name they
trust is a great achievement,” said Hess.
Bausch + Lomb Storz
Ophthalmic Instruments contracted with The Net Impact
a St. Louis-based Web design and development firm, to implement the
corporate rebranding on the Web sites as well as develop the increased
Web site functionality.
The Bausch + Lomb Storz
Ophthalmics line of instruments offers a
wide range of surgical products, including a full array of microsurgical
instruments for ophthalmology. To help surgeons achieve the best
outcomes using their preferred techniques, Storz
Ophthalmics produces customized instruments for individual surgeons. Designed by surgeons and crafted by Storz
Ophthalmics, these instruments truly enable signature performance. More information is available at www.storzeye.com
About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health.
Its core businesses include contact lenses and lens care products,
ophthalmic surgical devices and instruments, and ophthalmic
pharmaceuticals. The Bausch + Lomb name is one of the best-known and
most respected healthcare brands in the world. Founded in 1853, the
company is headquartered in Rochester, N.Y., and employs more than
10,000 people worldwide. Its products are available in more than 100
countries. More information is available at www.bausch.com.
®/™ denote trademarks of Bausch & Lomb Incorporated.