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FOR RELEASE 5/21/2010, Friday

Bausch + Lomb Launches Innovative New Toric Eye-App Calculator for
the iPhone, iPod Touch and Online 

KINGSTON-UPON-THAMES, United Kingdom -- Bausch + Lomb today are launching a new Toric

Eye-App calculator, designed to help eye care practitioners across Europe fit toric lenses efficiently and effectively, resulting in less chair time for the patient. Available as an application for the iPhone, iPod Touch and as an online tool through the Academy of Vision Care™, the calculator offers support to eye care practitioners in calculating which toric contact lens to fit when correcting specific astigmatic prescriptions.

The highly interactive tool calculates which initial trial lens should be used with a given spectacle prescription. Additionally, if the lens when fitted to the patient rotates off axis, the new axis direction for lens trial/order is also calculated. The user is able to calculate the adjusted axis by simply rotating the lens on the interactive device to simulate any lens rotation on the eye.  It also features a Back Vertex Distance Calculator to assist when calculating the lens for prescriptions over +/-5.00.

The new Eye-App calculator is a free download through the Bausch + Lomb Academy of Vision Care web site at www.academyofvisioncare.com and through the iPhone App store.

Dr Philip Morgan, director of Eurolens Research, senior lecturer in optometry at The University of Manchester, and co-developer of the calculator, welcomes its availability. “This convenient, easy‑to-use tool will simplify the initial lens selection and allow eye care practitioners to rapidly identify a starting point for the toric lens selection and to calculate quickly and easily the new lens that compensates for any axis rotation.”

The tool involves three simple steps. The first is to set the spectacle refraction, which results in recommendation for trial lenses. The next step is to adjust any lens rotation seen during the trial on the tool, and finally, if required, the back vertex distance. The tool will instantly provide a list of recommended lenses as well as the calculated theoretical power at the corneal plane.

Bausch + Lomb’s multilingual Academy of Vision Care (www.academyofvisioncare.com) provides eye care professionals with free, generic accredited continuous education and professional development in the field of contact lenses and vision care to ultimately enhance patient care. Developed in collaboration with eminent industry experts, the Academy of Vision Care initiative helps eye care professionals stay at the forefront of today’s technological and scientific breakthroughs and provides them with support to address day-to-day practice and business challenges. The content is currently available in English, Flemish, German, Norwegian, Spanish and Swedish.

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About TheAcademyofVisionCare
The Bausch + Lomb Academy of Vision Care™ was first introduced in the U.K. in spring 2008, a first step towards a
pan-European commitment to provide eye care professionals with generic accredited continuous education and professional development in the field of contact lenses and vision care, to ultimately enhance patient care. Developed in collaboration with eminent industry experts, this initiative helps eye care professionals stay at the forefront of today’s technological and scientific breakthroughs and provides them with support to address day-to-day practice and business challenges.

About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch + Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.


®/™ denote trademarks of Bausch & Lomb Incorporated. Other product/brand names are trademarks of their respective owners.