ROCHESTER, N.Y. — In a recent global study to determine the hierarchy
of vision-corrected patient needs, seeing better was the most important
consideration for selecting eye care products.
The Needs, Symptoms, Incidence, Global Eye Health Trends (NSIGHT)
study surveyed 3,800 spectacle- and contact lens-corrected subjects, 15
to 65 years of age, from seven different countries (China, Korea, Japan,
France, Italy, United Kingdom, United States). The current analysis
aimed to determine a hierarchy of patient needs in the selection of
eye-related products, based on respondents’ scoring of 40 features
representing eight categories of potential product features.
The NSIGHT study revealed that product benefits relating to vision
quality are highly important to patients all around the world. When
patients are asked to trade off various functional needs relative to eye
care products, comfort becomes only half as important as vision
quality. “NSIGHT validated that clear, crisp vision is a top priority
for our patients,” commented Carla Mack, O.D., F.A.A.O., director,
Global Medical Affairs for Bausch + Lomb.
The eight categories of eye care product benefits, in descending
order of importance to patients, were vision, health, environment, eye
condition, convenience, comfort, personal performance and personal
appearance. Surprisingly, comfort came in sixth out of eight possible
“These data highlight a need to get ‘back to basics’ and focus on
vision. Patients and consumers have spoken: We should take heed of their
hierarchical needs. Too many practitioners have lost sight of this
basic premise,” commented Alan Saks, MCOptom, F.A.A.O., a private
practitioner from Auckland, New Zealand.
The study, commissioned by Bausch + Lomb, was conducted by an
independent market research firm, Market Probe: Europe. Additional
analyses and reports from the exhaustive data obtained in NSIGHT are
expected to appear in optometry journals and professional congresses
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About Bausch + Lomb
Bausch + Lomb is one of the best-known and most respected healthcare
companies in the world. Its core businesses include contact lenses and
lens care products, ophthalmic surgical devices and instruments, and
ophthalmic pharmaceuticals. Founded in 1853, the company is
headquartered in Rochester, N.Y., and employs more than 10,000 people
worldwide. Its products are available in more than 100 countries. More
information is available at www.bausch.com.