ALISO VIEJO, CA. — Bausch + Lomb, the global eye and health company,
announces Broadway, TV and film star, Florence Henderson, will be
featured at the company's exhibit during the American Society of
Cataract and Refractive Surgery (ASCRS) annual meeting in San Diego,
Calif., on Saturday, March 26. The ASCRS meeting, which will be held at
the San Diego Convention Center from March 25-29, is the world's largest
gathering of cataract and refractive surgeons.
Ms. Henderson, whose remarkable career has included starring
performances on Broadway, film and television, is the national
spokesperson for Crystalens®, which is the only FDA-approved
accommodating intraocular lens (IOL). She will appear at the Bausch +
Lomb exhibit from 4 to 5:30 p.m. on Saturday.
Ms. Henderson, who turned 77 on Valentine's Day, had the Crystalens surgery to treat a cataract that had developed in her eye. She has been the center of the Crystalens
marketing campaign in print, online, and local television advertising
for the past year. She is best known for her role as Carol Brady in the
iconic television series The Brady Bunch. She was prominently featured as a competitor on ABC's Dancing With The Stars that aired last year and continues to perform in theater and television.
"Florence Henderson perfectly embodies the brand of Crystalens
with her ageless energy and very active lifestyle. We know that our
surgeons and our employees all look forward to seeing her again this
weekend at the ASCRS," said Elisabeth Sandoval, global vice president of
marketing, Bausch + Lomb Surgical.
The marketing and advertising programs feature Ms. Henderson talking
about what it is like to have a cataract, how cataracts adversely
affected her vision and what life has been like since she had her Crystalens surgery. The marketing and advertising programs emphasize that the Crystalens
not only corrects the cataract but also provides full range of vision
for the patient. Ms. Henderson will also continue to do personal
appearances for Bausch + Lomb at selected national and local meetings of
cataract surgeons around the country during the year.
"I'm very pleased that we will continue to bring the story of Crystalens to the baby boomers and active seniors. I didn't realize what I had been missing before my Crystalens
surgery and I am very happy to continue to share my experiences," said
Ms. Henderson, whose yet untitled autobiography is slated for release
An estimated 20 million aging baby boomers and seniors have cataracts.
Approximately three million cataract surgeries are performed in the U.S.
each year. A cataract is a clouding on the normally clear lens in the
eye. When one forms, the natural lens in the patient's eye is surgically
replaced by an IOL. Research indicates that only a small fraction of
people realize that not all IOLs are the same. The research also
indicates that a number of patients are willing to pay a little extra
money in order to get the best quality vision.
Unlike the standard cataract replacement lenses, Crystalens is designed to not only eliminate the patient's cataract but also to give the patient a more natural range of vision. Many Crystalens patients hardly, if ever, need their glasses or contacts again.
In addition to the advertising campaign, the company has a cataract
education website (www.cataracteducation.com) to help aging baby boomers
and seniors understand cataracts. It features Ms. Henderson and informs
visitors about the causes of cataracts, describes how they are treated,
provides valuable information that patients can use to speak with their
doctor, and emphasizes the importance of seeing your eye doctor
For more information about Crystalens, please visit www.crystalens.com or call 1.877.7.SEEBETTER
About Bausch + Lomb
Bausch + Lomb is one of the
best-known and most respected healthcare companies in the world. Its
core businesses include contact lenses and lens care products,
ophthalmic surgical devices and instruments, and ophthalmic
pharmaceuticals. Founded in 1853, the company is headquartered in
Rochester, N.Y., and employs more than 10,000 people worldwide. Its
products are available in more than 100 countries. More information is
available at www.bausch.com.