Newsroom
PureVision TM Soft Contact Lenses
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Get a Free Trial Pair of PureVision TM Contacts, Enter Sweepstakes at Purevision.com
FOR RELEASE
Thursday, August 4, 2005
ROCHESTER, N.Y. - Bausch & Lomb announces a national multi-media
consumer advertising campaign for its PureVision soft contact lens
starting Monday, August 8. Among other elements, this campaign comprises
a 30-second ad that will air on network and cable TV stations across the U.S.,
and it can also be viewed on Monday at
www.bausch.com.
"Our nationwide TV campaign is designed to raise consumer awareness about the benefits of PureVision soft contact lenses, which provide exceptional visual quality, comfort and health," says Jeffrey Nardoci, Bausch & Lomb vice president - Marketing for contact lenses and OTC products. "We also encourage current and potential contact lens wearers to visit www.purevision.com to learn more about eye health in general as well as encourage them to visit their eye care professional."
In addition to providing exceptional comfort and health benefits, the PureVision soft contact lens is designed to correct nearsightedness and farsightedness and also reduce spherical aberration, a higher order aberration of the eye that is one of the factors that can affect visual quality in low-light conditions. Researchers estimate that nearly 70-percent of the population1 has spherical aberrations.
Along with the TV campaign, Bausch & Lomb is hosting an online sweepstakes where participants can vote for "America's Greatest Sight" and register for a chance to win a grand prize trip to the winning location, either New York City, Washington, D.C., San Francisco or Las Vegas.
The Bausch & Lomb sweepstakes is based on a survey fielded this spring in which respondents named vision as their most valued sense and listed "America's Greatest Sights" as the Statue of Liberty and Times Square in New York City, the Las Vegas Strip, San Francisco's Golden Gate Bridge and the White House in Washington, D.C.
"This sweepstakes is about naming the greatest sight to see in America and a critical component of sightseeing is excellent quality of vision," says Nardoci. "Bausch & Lomb's PureVision contact lens combines enhanced optical design, health and comfort to allow the wearer to see their world in high definition - including America's Greatest Sight."
For more information about the PureVision contact lens, as well as general eye health information, please visit www.purevision.com, and click on the "Favorite Sight" icon and link to cast a vote, view a complete list of prizes and the sweepstakes rules. The Grand Prize winner and "America's Greatest Sight," as determined by sweepstakes participants, will be announced in early November. Visitors to the www.purevision.com web site can also print a certificate that they can take to their eye care professional and exchange for a free pair trial of PureVision contact lenses.
Bausch & Lomb is the eye health company, dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft and rigid gas permeable contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world. Founded in 1853, the Company is headquartered in Rochester, New York. Bausch & Lomb's 2004 revenues were $2.2 billion; it employs approximately 12,400 people worldwide and its products are available in more than 100 countries. More information about the Company can be found on the Bausch & Lomb Web site at www.bausch.com . Copyright Bausch & Lomb Incorporated.
® / TM denote trademarks of Bausch & Lomb Incorporated.
1. Bausch & Lomb, "Monochromatic Aberrations of the Human Eye in a Large Population." Dr. David R. Williams and Dr. Ian G. Cox. Wavefront aberrometer measurements of n=109 normal eyes with 5.7mm dilated pupils found an average spherical aberration of 0.15D among 72 percent of sample. Optical Society of America A/Vol. 18, No. 8 August 2001. p. 1793-1803.
