Newsroom
Sport-Tinted Contact Lens is Available in U.S. and Europe
FOR RELEASE
Wednesday, August 31, 2005
ROCHESTER, N.Y. - Bausch & Lomb announces Nike
MAXSIGHTâ„¢ (polymacon) Sport-Tinted Contact Lens, which is
manufactured by Bausch & Lomb, is now commercially available to eyecare
professionals in the U.S. and Europe.
The Nike MAXSIGHT sport-tinted contact lens is designed to aid visual performance in athletic settings and comes in two tints: Grey-Green, designed for sports played in bright sunlight such as golf and running, and Amber, designed for fast-moving ball sports such as soccer, tennis, baseball, softball and football.
Both tints of this soft contact lens are indicated for daily wear for the correction of refractive myopia or hyperopia, and also are available in non-vision-corrected (plano) prescriptions.
Using patented Light Architecture optics, the Nike MAXSIGHT contact lens selectively filters specific wavelengths of light within the visible spectrum to enhance key visual elements such as a ball or background while reducing distracting sun glare during outdoor sporting activities. This enables the wearer to see a ball or selected objects with greater clarity than with the naked eye.
Attracted by Bausch & Lomb's reputation as a technological innovator in contact lenses, Nike, Inc. sought out Bausch & Lomb to partner in the development of the new sport-tinted contact lens three years ago. In addition to co-development activities, Bausch & Lomb manufactures the lens and markets it to eyecare professionals; Nike is responsible for consumer marketing activities.
Eyecare professionals interested in ordering a fit set for this lens can contact a Bausch & Lomb Nike MAXSIGHT representative at 800-348-2743 or send an email inquiry to maxsight@bausch.com.
Bausch & Lomb is the eye health company, dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft and rigid gas permeable contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world. Founded in 1853, the Company is headquartered in Rochester, New York. Bausch & Lomb's 2004 revenues were $2.2 billion; it employs approximately 12,400 people worldwide and its products are available in more than 100 countries. More information about the Company can be found on the Bausch & Lomb Web site at www.bausch.com . Copyright Bausch & Lomb Incorporated.
® / TM denote trademarks of Bausch & Lomb Incorporated.
