Contact Lenses & Care
SofLens® daily disposable Back-to-School Savings Event
Bausch + Lomb is partnering with the eye care professional community to raise awareness about the benefits of daily disposable lenses for children. As parents prepare to send their children back-to-school, it is important to make sure they are getting proper vision care for optimal performance in and out of the classroom. 
“A growing body of evidence shows that daily disposables are a great option for children,” says Shelly Toltz, O.D., an optometrist, mother, and former school teacher. “They’re affordable, do not require cleaning and storage, and allow children to pursue sports, arts, and academics without dealing with glasses.”
Back-to-School Savings Event
Bausch + Lomb is introducing a comprehensive marketing campaign to raise category awareness and drive patients into eye care professionals' offices during Back-to-School, with:
- Back-to-School online advertising
- Public relations outreach
- Nationwide “Seeing Eye-to-Eye” contest targeting parents with prizes including a $5,000
scholarship and trip to the 2010 American Music Awards - In-office offer and materials targeted to parents and teens
