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07/09/2019, Tuesday

Media Contact:
Kristy Marks
Kristy.marks@bausch.com
(908) 927-0683

Martine Subey
martine.subey@zenogroup.com
(212) 462-1027

BAUSCH + LOMB LAUNCHES OCUVITE® EYE PERFORMANCE VITAMINS

Unique Formulation Designed to Help Strengthen the Eye’s Natural Filter to Help Protect Against
Screens, Sun and Longer, Busier Days

BRIDGEWATER, N.J., July 9, 2019 – Bausch + Lomb, a leading global eye health company, today announced the U.S. launch of Ocuvite® Eye Performance, an eye vitamin supplement formulated with seven vital nutrients that help strengthen the macula, which helps protect the eye from the stress of sun light and blue light emitted from digital devices. This new offering was created to meet the changing needs of consumers while further expanding the company’s eye vitamin portfolio.

“From increased UV exposure from sunlight, and blue light absorbed during long hours spent in front of digital devices, the demands we place on our eyes on a daily basis are rapidly evolving, and our eyes have not been able to keep up on their own,” said Chris Marschall, vice president and general manager, U.S. Consumer Healthcare, Bausch + Lomb. “Using insights gathered directly from consumers and eye care professionals, we developed Ocuvite Eye Performance vitamins to support the eyes’ natural protective filter providing the added strength they need to take on today’s modern world.”

The Ocuvite Eye Performance nutrient formula contains high levels of seven vital nutrients including lutein and zeaxanthin, the two carotenoid pigments naturally found in the eye, omega-3’s, to help support healthy tears and a healthy retina, zinc to help regulate immune function in the eye, vitamins C and E, two antioxidants key to eye health, and vitamin D, an antioxidant to help prevent inflammation.

“I often hear from patients how they are taking steps to protect their skin from the sun or making accommodations at work for the hours spent in front of their computers, but they forget that modern day life can also impact their eyes,” said Jeffry D. Gerson, O.D., FAAO, Grin Eye Care, Olathe, Kansas. “I’m pleased to be able to recommend Ocuvite Eye Performance vitamins to my patients as a simple addition to their health and wellness regimen, to help nourish the macula, which helps protect their eyes from some of the stressors they encounter every day.”

Ocuvite Eye Performance eye vitamins are available for purchase at major retailers nationwide, including Walgreens, CVS, Walmart, Target and Amazon, and have a suggested retail price of $19.99 (50 count bottle).

For more information on Ocuvite Eye Performance vitamins, visit www.ocuvite.com.

About Bausch + Lomb

Bausch + Lomb, a wholly owned subsidiary of Bausch Health Companies Inc., is a leading global eye health organization that is solely focused on helping people see. Its core businesses include over-the-counter products, dietary supplements, eye care products, ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. Bausch + Lomb develops, manufactures and markets one of the most comprehensive product portfolios in the industry, which is available in more than 100 countries. For more information, visit www.bausch.com.

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Ocuvite is a trademark of Bausch & Lomb Incorporated or its affiliates.
© 2019 Bausch & Lomb Incorporated or its affiliates.
OCV.0056.USA.19

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