Newsroom


Please note that the Company does not update, correct or revise news releases after they have been issued. For the most current information about the Company, please refer to the most recent releases.
20

New Study Reveals Eye-Opening Facts about Binge-Watching and Contact Lens Wear Scott Foley, Star of Scandal, Shares His Moments of Vision Discomfort with Binge-Watching

FOR RELEASE MONDAY, OCTOBER 20, 2014

BRIDGEWATER, NJ – With a recent consumer entertainment survey reporting that 80 percent of respondents admit to ‘binge-watching’ entertainment1, our eyes are clearly getting a workout. Now, a new survey of contact lens wearers reveals of the 86 percent of contact lens wearers who watch their favorite shows while wearing their lenses2, nearly half (43 percent) experience discomfort2 and 75 percent are forced to remove their lenses due to this discomfort2. Fifty-nine percent of binge-watching takes place on a computer1, which may be causing reduced blink-rate and dry and uncomfortable eyes3.

The new online survey, conducted in August 2014, by Harris Poll and Bausch + Lomb, makers of Biotrue® multi-purpose solution, showed more than half of contact lens wearers (56 percent) admit to binge-watching their favorite shows for stretches of four or more hours at a time.  

“I can absolutely relate to the people surveyed, who I hope are binging on multiple episodes of Scandal. I also find myself watching my favorite TV shows consecutively when I have a few hours to myself, and I’ve experienced  dryness and irritation to the point that I’ve had to remove my contact lenses.” said Scott Foley, star of ABC’s TV show Scandal. “This is why I’ve teamed up with Bausch + Lomb to take the Biotrue Challenge. I can feel the difference and don’t have to remove my contact lenses when I’m watching my favorite shows.”

“When we use digital devices we tend to stare, forgetting to blink on a regular basis. When a person stares at a screen, blink rates reduce 66 percent3, which can cause eyes to feel dry and uncomfortable, and prompt contact lens wearers to remove their lenses,” said Dustin Dixon, O.D., an eye care professional from Florida. “With 61 percent of respondents reporting that they binge-watch in the evening (after 6 p.m.)2 after a full day of work, it’s not hard to see why they might be experiencing eye dryness and discomfort. The lubricant in Biotrue® multi-purpose solution is found naturally in the eyes, keeping contact lenses moist for up to 20 hours. Patient feedback has been positive, as they report the ability to comfortably wear their lenses longer into the evening.”

Visit www.biotruechallenge.com to take the Biotrue Challenge and see if your binge-watching experience is as good as Scott’s. Try it, feel it and love it with a free sample of Biotrue® multi-purpose solution!

About the Survey

The survey was conducted online by Harris Poll on behalf of Bausch + Lomb, makers of Biotrue multi-purpose solution, from July 31-August 4 and August 1-5, 2014 among 4,072 adults ages 18 and older, of which 639 wear contact lenses. The survey was designed to determine television binge-watching habits, contact lens habits and gauge levels of discomfort of those who both wear contacts and binge-watch their favorite television shows.  This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please see contact information below.

Biotrue® Multi-Purpose Solution
Biotrue® multi-purpose solution is for soft contact lenses, including silicone hydrogel lenses. It is part of Bausch + Lomb’s portfolio of lens care products that also includes renu® fresh™ and renu® sensitive™ solutions and Boston® gas permeable contact lens multi-purpose solutions. Biotrue® multi-purpose solution was developed following intensive research which analyzed how the eye naturally works to clean, hydrate and keep itself healthy. As a result of this research,Biotrue® was formulated to work like the eyes with three bio-inspired attributes that are almost as remarkable as the eye itself.

About Bausch + Lomb
Bausch + Lomb, a Valeant Pharmaceuticals International, Inc. company, is a leading global eye health organization that is solely focused on protecting, enhancing, and restoring people’s eyesight. Our core businesses include ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. We develop, manufacture and market one of the most comprehensive product portfolios in our industry, which are available in more than 100 countries. 

About Nielsen & The Harris Poll 
On February 3, 2014, Nielsen acquired Harris Interactive and The Harris Poll. Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit www.nielsen.com.

REFERENCES
1.    “2014 ARRIS Research Reveals Consumers are Finding New Ways to Get Entertainment on Their Terms.” ARRIS. 28 May 2014. Retrieved from: http://phx.corporate-ir.net/phoenix.zhtml?c=87823&p=irol-newsArticle&ID=1935112&highlight=.  
2.    The survey was conducted online by Harris Poll on behalf of Bausch + Lomb, makers of Biotrue® Multi-Purpose Solution, from July 31-August 4 and August 1-5, 2014 among 4,072 adults ages 18 and older, of which 639 wear contact lenses. The survey was designed to determine television binge-watching habits, contact lens habits and gauge levels of discomfort of those who both wear contacts and binge-watch their favorite television shows.  This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. 
3.     “Computer Vision Syndrome.” University of Iowa Hospitals & Clinics. n.d. Retrieved from: http://www.uihealthcare.org/2column.aspx?id=225650. 


Biotrue, renu, and Boston are trademarks of Bausch & Lomb Incorporated or its affiliates. 
All other product/brand names are trademarks of their respective owners. 
©Bausch & Lomb Incorporated 



News Media Contacts
Kristy Marks
Public Relations Product Manager, Bausch + Lomb
(585) 338-8095 or kristy.marks@bausch.com 

Don Murphy
Zeno Group, on behalf of Bausch + Lomb
(212) 299-8970 or don.murphy@zenogroup.com 

US/BIO/14/0034 
Actions: E-mail | Permalink |