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Bausch + Lomb Announces In-Office Promotion The “Ultimate Movie Experience Sweepstakes” to Introduce Patients to PureVision®2 and SofLens® Daily Disposable Contact Lenses

ROCHESTER, NY – Bausch + Lomb today announces The Ultimate Movie Experience Sweepstakes to promote a conversation between eye care professionals and patients about the opportunity to achieve clear, crisp vision – even in low light settings like movie theaters – with PureVision®2 or SofLens® daily disposable contact lenses.

“We have realized that patients are often not even aware that their vision could be better in low light situations,” says Tom O’Neill, vice president and general manager, North American Vision Care. “The Ultimate Movie Experience Sweepstakesoffers eye care professionals a fun, interactive way to make it clear to patients that crisp vision is possible while giving them an opportunity to try PureVision2 or SofLens daily disposable lenses.”

Bausch + Lomb has a long history in outstanding optics—including PureVision2 and SofLens daily disposable lenses, both of which utilize aspheric optics to provide crisp, clear vision. PureVision2 is a monthly replacement lens and is one of the thinnest lenses on the market today. In addition to offering crisp, clear vision, SofLens daily disposable is a convenient daily replacement lens that provides comfort all day long, without the need for solutions—and is available at a great value for patients.

The Ultimate Movie Experience Sweepstakes begins Feb. 4, 2013, and will run through April 28, 2013, and offers the physician educational materials and samples of lenses to help them introduce their patients to the potential of PureVision2 or SofLens daily disposable lenses. In-office materials will include posters, tear pads, counter cards and a trivia game that will also be available for the patient in the waiting area. Patients who participate have a chance to win one of 10,000 free movie rentals or a weekly drawing for a 46” Samsung HDTV. The patient can learn instantly if they are a winner, so the doctor will be able to share in the excitement during the office visit.

About Bausch + Lomb
Bausch + Lomb is one of the best-known and most respected healthcare companies in the world. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. Founded in 1853, the company is headquartered in Rochester, NY, and employs roughly 11,000 people worldwide. Its products are available in more than 100 countries. More information is available at

PureVision®2 and PureVision®2 For Astigmatism are indicated for daily wear only. ®/™ are trademarks of Bausch & Lomb Incorporated or its affiliates.  HL-6173

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News Media Contacts:

Jane Mazur
Bausch + Lomb Vision Care
585.355.5978 or

Kasandra Carr
Zeno Group on behalf of Bausch + Lomb
202.965.7809 or

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