Newsroom


Please note that the Company does not update, correct or revise news releases after they have been issued. For the most current information about the Company, please refer to the most recent releases.
18

Bausch + Lomb Introduces renu® Advanced Formula Multi-Purpose Solution


New & Improved Formula Builds on Trusted Thirty-Year Heritage of
Meeting Consumer Lens Care Solution Needs
 


FOR RELEASE MONDAY, MAY 22, 2017 

BRIDGEWATER, NJ – Bausch + Lomb, a leading global eye health company, today announced the launch of renu® Advanced Formula multi-purpose solution for soft and silicone hydrogel contact lenses. This unique formula combines three disinfectants and two surfactants to provide excellent lens cleaning and disinfection, in addition to all-day comfort.  

“In 1987, Bausch + Lomb was the first company to bring an ‘all-in-one’ multi-purpose disinfection solution to the market with the launch of the renu® brand, which has grown to over three million loyal users today, who continue to trust renu® as their lens care solution of choice,” said Joe Gordon, general manager, U.S. Consumer Healthcare and U.S. Vision Care, Bausch + Lomb. “As with all of our products, we are continuously listening to our patients’ feedback on how we can best address their eye health needs. For this reason, we are excited to add this new and improved renu® to our flagship solutions portfolio to provide dedicated renu® users with an advanced formulation of the product. 

Today’s launch also speaks to the continued growth of Bausch + Lomb’s Consumer Healthcare business. In addition to renu®, the business’ portfolio includes Biotrue® multi-purpose solution, the No. 1 multi-purpose solution brand in households, which provides up to 20 hours of moisture.1 The portfolio also includes PreserVision® AREDS 2 Formula Eye Vitamin and Mineral Supplement, which has the exact nutrient formula recommended by the National Eye Institute for people with moderate-to-advanced Age-Related Macular Degeneration (AMD), and Soothe® XP eye drops, the only eye drop containing Restoryl® mineral oils. Restoryl® helps restore the outer protective lipid layer that keeps in moisture, while protecting against further irritation.

The new renu® Advanced Formula multi-purpose solution will be the only renu® solution on the market, replacing renu® sensitive and renu® fresh, beginning in June 2017 in major retailers. For more information on renu® Advanced Formula multi-purpose solution, please visit http://www.bausch.com/renuadvancedformula

About Bausch + Lomb
Bausch + Lomb, a Valeant Pharmaceuticals International, Inc. company, is a leading global eye health organization that is solely focused on protecting, enhancing and restoring people’s eyesight. Its core businesses include over-the-counter supplements, eye care products, ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. Bausch + Lomb develops, manufactures and markets one of the most comprehensive product portfolios in the industry, which is available in more than 100 countries.

References

  1. Results of in vitro study performed to evaluate the release of wetting agents from various silicone hydrogel lens materials (balafilcon A, senofilcon A and lotrafilcon B) over a 20-hour time period. Lenses were placed in Bausch + Lomb standard lens cases and soaked for 8 hours in respective lens care solutions. Hank's balanced salt solution (HBSS) was dripped over the lenses at a rate that approximates tear secretion in the human eye as determined by Reddy l, et al. Ocular Therapeutics and Drug Delivery. The solution that rinsed off the lenses was collected at set time periods over 20 hours and the surface tension was measured using tensiometry. The surface tension of the rinse solution collected was then analyzed versus the surface tension of the control (HBSS) using a t-test at a p-value of <0.05.


Renu, Biotrue, PreserVision Soothe, and Restoryl are trademarks of Bausch & Lomb Incorporated or its affiliates.
© 2017 Bausch & Lomb Incorporated. 




News Media Contacts:

Kristy Marks
Director, Corporate Communications, Bausch + Lomb
(908) 927-0683 or kristy.marks@bausch.com   

Don Murphy
Zeno Group, on behalf of Bausch + Lomb
(212) 299-8970 or don.murphy@zenogroup.com

RADV.0018.USA.17


Actions: E-mail | Permalink |