FOR RELEASE 3/30/2009, Monday
Partnership Kicks Off with U.S. Online Sweepstakes at www.goodbyereaders.com
ROCHESTER, N.Y. - Bausch & Lomb has announced a partnership in the U.S., with Visual Therapy, a luxury lifestyle consultancy firm that helps individuals identify their perfect style type. The firm will help bring the benefits of multifocal contact lenses to life for women and men through the “See a New You” online sweepstakes.
This unique program is designed to educate consumers on Bausch & Lomb’s innovative multi-focal contact lenses. Bausch & Lomb’s Multi-Focal contact lenses feature All-Distance OpticsTM, which allows patients to see effortlessly and comfortably across all distances, giving them freedom from reading glasses. Visual Therapy’s patented approach to style and fashion encompasses the outer and inner self by helping men and women to look and feel their best. Replacing cumbersome reading glasses with contact lenses is a natural extension of their philosophy.
The partnership kicks off today with the launch of the “See a New You” online sweepstakes at www.goodbyereaders.com, featuring the grand prize of a personal lifestyle consultation with Visual Therapy and a year-long supply of Bausch & Lomb Multi-Focal contact lenses. Ten runners-up will also receive an annual supply of Bausch & Lomb Multi-Focal contact lenses and an autographed copy of Visual Therapy’s book, “Life in Color.”, There is no purchase necessary to be entered to win.
“This program is a great opportunity to communicate options for individuals who may be experiencing difficulty reading or seeing up close as a result of aging, often due to presbyopia. Many people aren’t aware that there are multi-focal contact lenses specifically designed for their changing visual needs,” says Keir Meisner, Director of U.S. Marketing, Contact Lenses, Bausch & Lomb.
Exclusive content at www.goodbyereaders.com, featuring Joe Lupo and Jesse Garza, co-founders of Visual Therapy, will be developed to help educate women and men over 40 about the changes they may be experiencing with their vision, as well as the lifestyle and visual benefits of multifocal contact lenses. Consumers will be able to read about this condition (presbyopia), take a style quiz developed by Visual Therapy, view an interactive demonstration of how Bausch & Lomb Multi-Focal contact lenses work, and find a local eye care professional.
“People shouldn’t have to resort to wearing readers and looking any less fabulous just because they’re starting to have difficulty seeing things up close. With Bausch & Lomb’s Multi-Focal contact lenses women – and men – who are starting to need readers gain the freedom to continue wearing only contact lenses and rediscover their view of themselves and the world,” says Joe Lupo, co-founder of Visual Therapy.
Presbyopia is a natural vision occurrence associated with aging. There are roughly 75 million Baby Boomers in the United States alone, and most of them are, or will be, presbyopic. People usually start to experience presbyopia in their 40s, as the eye’s internal lens becomes less flexible and loses elasticity. When this happens, the individual is less able to adjust quickly to rapid changes in focus from distance to near objects, thereby causing blurred vision most notably at reading distance.
With an innovative optical design, Bausch & Lomb PureVision® Multi-Focal contact lenses are designed to allow users to see clearly at all distances – near, far, and everywhere in-between. Bausch & Lomb’s PureVision Multi-Focal contact lenses are perfect for the busy wearer who wants contact lenses that stay comfortable all day and only need to be replaced once a month. Built with the comfort-enhancing AerGel™ material, they also repel debris and allow natural levels of oxygen for healthy, white eyes. Bausch & Lomb SofLens® Multi-Focal contact lenses are also available, and both products provide exceptional vision and all-day comfort, along with Bausch and Lomb’s #1 Multi-Focal lens design.
Sweepstakes rules can be found at www.goodbyereaders.com.
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About Bausch & Lomb
Bausch & Lomb is the eye health company dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world. Its products are available in more than 100 countries. More information about the company can be found at www.bausch.com.
About Visual Therapy
Visual Therapy is a luxury lifestyle consultancy co-founded in 1995 by Jesse Garza and Joe Lupo that is based on a unique 5-step approach to identifying and nurturing the individual’s “style type.” Heralded by the press as a two-man “style SWAT team,” Visual Therapy has established a regular media presence on the “Oprah Winfrey Show” and tours the country bringing its fresh and enlightened principles to all aspects of consultation, including private client styling, corporate imaging, speaking engagements, retail store seminars and brand creative direction.
PureVision and SofLens are registered trademarks of Bausch & Lomb Incorporated. © Bausch & Lomb Incorporated
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