FOR RELEASE 10/15/2009, Thursday

Center for Patient Insights Web Site Goes Live

Bausch & Lomb’s Interactive Portal Gives Eye Care Professionals Easy Access to
Industry Trends, News and Insights

ROCHESTER, N.Y. -- Bausch & Lomb today announced the launch of a novel, interactive portal to support its new Center for Patient Insights at www.CenterForPatientInsights.com. The Center, which was initiated in June, delivers news, insights, and trends to eye care professionals to help them better understand and meet patient needs. The Web site will aggregate this critical information and serve as an easy-to-use point of entry for eye care professionals.

“The new Center for Patient Insights Web site will make it faster and easier for eye care professionals to learn about insights that can help them grow their practice and increase patient loyalty,” said Steven Robins, president, North America, Vision Care. “The site provides balanced information that can help eye care professionals make informed decisions about their practice.”

The Web site provides eye care professionals with brief PatientPoints, which provide summaries of industry trends; market research on patient attitudes and beliefs; and insights on how these data can be used to improve their practices. Information can be downloaded from the Web site and printed for future reference. The Web site also includes a search function that allows users to easily locate specific information via keywords and categories, including vision conditions, patient outcomes and patient preferences.

In addition to its Web site, the Center for Patient Insights will use a variety of channels, including publications and e-mails, to distribute timely, relevant and comprehensive data gathered from patient and consumer research.

# # #

About Bausch & Lomb
Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products.  The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world.  Founded in 1853, the Company is headquartered in Rochester, N.Y.  Its products are available in more than 100 countries.  More information about the company can be found at www.bausch.com.