New Bausch + Lomb Campaign Asks Consumers
“Are Your Contacts Still Comfortable?”
Man of Comfort Offers Patients Excellent End-Of-Day Comfort in
Bausch + Lomb ULTRA® contact lenses with MoistureSeal® Technology
FOR RELEASE TUESDAY, APRIL 19, 2016
BRIDGEWATER, NJ – Bausch + Lomb, a leading global eye health company, today announced it has launched a 360-degree national consumer advertisement campaign, including television, digital, social media and in-office material challenging contact lens-wearers with the question, “Are your contacts still comfortable?,” to demonstrate how many digital screen-reliant contact lens wearers can often find their contact lenses uncomfortable. The campaign, starring the “Man of Comfort”, follows a patient throughout her busy day, inquiring at key moments if her Bausch + Lomb ULTRA® contact lenses are still comfortable.
“Consumer data shows that contact lens-wearing patients tend to suffer from dryness and discomfort,” said Guy Guglielmino, vice president of marketing, U.S. Vision Care, Bausch + Lomb. “Bausch + Lomb is dedicated to providing patients with innovative contact lens technology to help them experience comfortable lens wearing and clear vision as part of our larger commitment to helping people see better to live better. The ‘Man of Comfort’ is intended to help people recognize that discomfort is not a requirement of contact lens wear and that there are new options they can discuss with their doctor. Through this campaign, we will encourage patients to visit their eye care professional and ask if Bausch + Lomb ULTRA® contact lenses may be right for them.”
Bausch + Lomb ULTRA® contact lenses with MoistureSeal® technology maintain 95 percent of their moisture for a full 16 hours.1 In the digital age, patients are staring at screens more than ever before, which may cause them to blink up to 66% less.2 The lens technology combines a breakthrough material with new manufacturing processes to produce a contact lens that provides excellent end-of-day vision for digital device users.3 The campaign encourages patients to visit www.stillcomfortable.com to learn more and obtain a trial certificate of Bausch + Lomb ULTRA® contact lenses.
About Bausch + Lomb
Bausch + Lomb, a Valeant Pharmaceuticals International, Inc. company, is a leading global eye health organization that is solely focused on protecting, enhancing and restoring people’s eyesight. Our core businesses include ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. We develop, manufacture and market one of the most comprehensive product portfolios in our industry, which is available in more than 100 countries.
References
1 Schafer, J. and China, P. "16 Hour, Bilateral, Dispensing Clinical Evaluation." R&D Clinical Report. 2013.
2. Data on file, Bausch & Lomb Incorporated.
3. Results from a 22-investigator, multi-site study of Bausch + Lomb ULTRA® contact lenses with MoistureSeal® technology, on 380 current silicone hydrogel lens wearers. After 7 days of wear, subjects completed an online survey. Subjects rated performance across a range of attributes. Preference comparisons represent only those subjects expressing a preference. Ratio is based on the average across the silicone hydrogel lenses represented in the study.
Bausch + Lomb ULTRA and MoistureSeal are trademarks of Bausch & Lomb Incorporated or its affiliates.
Any other product/brand names are trademarks of their respective owners.
© 2016 Bausch & Lomb Incorporated.
News Media Contacts:
Kristy Marks
Sr. PR Product Manager, Bausch + Lomb
(908) 927-0683 or kristy.marks@bausch.com
Don Murphy
Zeno Group, on behalf of Bausch + Lomb
(212) 299-8970 or don.murphy@zenogroup.com
ZUS.0136.USA.16
United States
