FOR RELEASE 4/12/2010, Monday
HONG KONG -- Bausch + Lomb today announced that it is reinvigorating its multi-purpose solution portfolio to provide a clearer choice for Asian consumers to choose their renu® formulation conveniently. The reinvigoration includes launching renusensitive™ multi-purpose solution in five more Asian markets and a revitalization of the product packaging for both renufresh™ and renusensitive solutions to give the brand a fresher and more contemporary look. The five markets where renusensitive will be available include Malaysia, Hong Kong, Australia, India and Singapore.
renufresh multi-purpose solution provides fresh lens comfort all day long with exceptional disinfection and effective removal of protein deposits for soft contact lenses. It also works to condition the surface of contact lenses to retain moisture and provide fresh lens comfort all day long.
renusensitive multi-purpose solution is a gentle formula for sensitive eyes. According to Bausch + Lomb’s consumer research1, nearly half of lens users experience sensitive eyes and related symptoms such as red eyes and itchy eyes.
renufresh and renusensitive are specially formulated to gently draw tears to lenses to create a cushion of moisture between the contact lens and the eye. Both solutions in the new packaging will soon be available in Japan, Malaysia, Hong Kong, Australia, India, Singapore, mainland China2 and Korea.
"Bausch + Lomb’s portfolio of multi-purpose solutions offers clearer product choice to contact lens wearers who have specific lens care needs," said David Edwards, corporate vice president and president, Bausch + Lomb Asia Pacific. "By understanding our consumers better, we can offer products which are more attuned to the needs of specific groups of contact lens wearers."
As part of the new packaging, Bausch + Lomb also introduced a clear bottle design for renufresh which allows users to clearly see exactly how much solution is remaining and appreciate the purity of the solution from outside. The bottle uses PET, a recyclable plastic material that provides consumers with an environmentally friendly choice.
Visit www.bausch.com to learn more about our products.
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About renufresh
renufresh multi-purpose solution provides fresh lens comfort all day long.
-- Removes protein, cleans and conditions your contact lens wear.
-- Clinically proven ingredient to removes protein. No protein build up means clean contacts and clear vision.
-- Exceptional disinfection so you can wear contact lenses with confidence.
-- Conditions the surface of your contact lenses to remain moisture and provide lasting fresh lens comfort all day.
About renusensitive
renusensitive multi-purpose solution is the gentle (yet effective) formula for sensitive eyes.
-- Gentle yet effective.
-- Provides effective disinfection for healthy use of your contact lenses.
-- Rub your contact lenses during cleaning to ensure that potentially irritating particles are rinsed away.
About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch + Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.
®/TM denote trademarks of Bausch & Lomb Incorporated.
1 Symptom Incidence & Needs Survey, Regional Report Asia, Dec 2009
2 renusensitive is not available in mainland China.
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