FOR RELEASE 6/15/2011, Wednesday
Newly Released Preference Data For Biotrue TM Multi-Purpose Solution
Salt Lake City, UT – Today at the annual meeting of the American Optometric Association (AOA), Bausch + Lomb celebrated the 1-year anniversary of the launch of Biotrue™ multi-purpose solution, with the release of U.S. preference data. These data showed that Biotrue is preferred among patients and eye care professionals (ECPs) when compared to the leading multi-purpose solution.1
In fact, both patients and ECPs have expressed overwhelming satisfaction with Biotrue. Ninety-seven percent of patients who have tried Biotrue1 and 99 percent of ECPs who have recommended it2 were satisfied with the solution. Those individuals reporting satisfaction with Biotrue reported being either somewhat, very, or extremely satisfied with the solution.
“We studied what the eye does naturally to clean, hydrate and keep itself healthy, in order to provide contact lens wearers with a unique new solution to make wearing contact lenses easier on the eyes,” said Mohinder Merchea, OD, PhD, MBA, FAAO, FBCLA, Director, Medical Affairs - Vision Care, North America, Bausch + Lomb. “It is rewarding to see those years of research come to fruition through the positive real-life experiences of Biotrue users.”
Bausch + Lomb conducted a nationwide preference study for Biotrue versus other leading multi-purpose solutions to gauge patient satisfaction.1 In 130 patients who tried both Biotrue and the leading multi-purpose solution, Biotrue was preferred 3:1.1 Eighty-one percent of the 201 patients that tried Biotrue said the solution makes wearing lenses so comfortable they forgot they were wearing contacts and found Biotrue more comfortable than other multi-purpose solutions they had tried.1
In addition to patient preference, Biotrue was shown to provide superior disinfection performance when compared to competitive multi-purpose solutions.3 Laboratory testing3 showed that with the minimum recommended soak time of four hours, Biotrue provided exceptional disinfection as compared to other lens care solutions which require a minimum recommended soak time of six hours. Even with organic soil added to create a more rigorous condition, Biotrue showed exceptional disinfection efficacy against other lens care solutions.3
“Biotrue combines a dual disinfection system with unique innovations inspired by the biology of the eye. The past year of patient experience has provided evidence that this provides unsurpassed disinfection performance,” said, Joseph Barr, O.D., M.S., F.A.A.O., vice president, Global Clinical & Medical Affairs and Professional Services, Vision Care.
A unique concept in lens care, Biotrue is bio-inspired to work like the eyes to help lenses stay clean and moist throughout the day. Biotrue goes beyond simply cleaning and disinfecting lenses to bring together three bio-inspired innovations: it has a lubricant called hyaluronan (HA) found naturally in the tears, matches the pH of healthy tears, and keeps certain beneficial tear proteins active. The bio-inspired advances of Biotrue were recognized by Popular Science as a winner of “Best of What’s New” (one of the top 100 innovations of 2010), and as “2010: The Year of the Contact Lens Solution” by Contact Lens Spectrum.
Biotrue is available at all major retailers and from eye care professionals. Patients should consult their eye care professional to determine which multi-purpose solution is best for them.
Biotrue™ multi-purpose solution, inspired by the biology of your eyes®
Biotrue™ multi-purpose solution is currently available in the U.S. Biotrue™, featuring a clear bottle that allows you to track how much solution remains, comes in a range of sizes and can be found at most nationwide food, drug and mass retailers. Pricing is based on product size and varies from retailer to retailer. Biotrue™ is the newest in Bausch + Lomb’s portfolio of lens care products that also includes renu® fresh™ and renu® sensitive™ solutions.
For more information about Biotrue™ multi-purpose solution, please visit your local eye care practitioner and www.biotrue.com.
®/TM denote trademarks of Bausch & Lomb Incorporated.
1 Consumer Preference Study (Dec 2010) conducted by Bruno and Ridgeway among 201 consumers who have tried Biotrue.
2 Among a survey of 204 ECPs that have received or distributed Biotrue samples.
3 Results of in vitro study following FDA/ISO stand-alone procedure with organic soil for disinfecting products. Biotrue and Clear Care results from separate in vitro study performed following identical test procedures
###About Bausch + Lomb
Bausch + Lomb is one of the best-known and most respected healthcare companies in the world. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.
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