Additional Powers Provide ECPs the Full Power Range of the Multifocal Lens for Patients
FOR RELEASE TUESDAY, JUNE 23, 2015
BRIDGEWATER, NJ — Bausch + Lomb, a leading global eye health company, today announces the expansion of Biotrue® ONEday for Presbyopia (nesofilcon A) contact lenses with the addition of High Add power range from +6.00D to -9.00D (0.25D steps) this August. This addition will provide eye care practitioners the full power offering of Biotrue ONEday for Presbyopia lenses for their multifocal patients.
Biotrue ONEday for Presbyopia contact lenses combine the bio-inspired material of Biotrue ONEday contact lenses with Bausch + Lomb’s 3-Zone Progressive™ optical design used in PureVision®2 multifocal contact lenses for Presbyopia. Biotrue ONEday for Presbyopia contact lenses are also the first daily disposable multifocal contact lens from the Biotrue® ONEday family of products, which are designed to work like the eye1,2 by matching the cornea’s water content and mimicking the lipid layer by using a surfactant-enriched lens surface to retain moisture and shape.3,4
“I’ve had excellent results following the simple fitting guide instructions for Biotrue ONEday for Presbyopia contact lenses and I’ve found many of my patients to have great success after the initial lens selection,” said Dr. David Geffen, OD, from the Gordon-Weiss-Schanzlin Vision Institute in La Jolla, San Diego, CA. “My patients really appreciate being able to see at all three distances - up close, middle, and far away5 - especially when driving, reading and working at a computer. The lens has been a welcome addition in my practice and I look forward to fitting more of my patients in this excellent lens.”
Eye care practitioners can direct patients to a new consumer-facing website to learn more about Biotrue ONEday and Biotrue ONEday for Presbyopia contact lenses. The website encourages patient’s to visit their eye care practitioner for a contact lens exam where they can be fit into Biotrue ONEday lenses and describes how the lenses work like the eyes1,2 for natural comfort6, outstanding breathability, and the unique High-Definition™ optics, which help to reduce halos and glare.6 The presbyopia section of the website further details the next generation 3-Zone Progressive design and the bio-inspired material of Biotrue ONEday for Presbyopia contact lenses, helping to demonstrate how the lenses provide patients comfortable vision throughout the day, and sharp, exceptional vision at every distance – up close, middle, and far away.5
To view the new consumer-facing website, visit: http://biotrueonedaylenses.com.
About Bausch + Lomb
Bausch + Lomb, a Valeant Pharmaceuticals International, Inc. company, is a leading global eye health organization that is solely focused on protecting, enhancing, and restoring people’s eyesight. Our core businesses include ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. We develop, manufacture and market one of the most comprehensive product portfolios in our industry with products available in more than 100 countries.
References
1. Bergmanson, Jan, Clinical Ocular Anatomy and Physiology, 14th edition, 2007.
2. Brennan, Noel A., Beyond Flux: Total Corneal Oxygen, Optometry and Vision Science, 2005; 82(6):467-472.
3. Steffen, Robert. “16 Hour Dehydration Study.” Rochester, NY.
4. Cox, Ian; Lee, Rosa H. “Understanding Lens Dhape Dynamics during Off-Eye Dehydration of Contact Lens Materials with Varying Water Content.” Vision Care, Bausch + Lomb, Rochester, NY.
5-6. Data on file. Bausch & Lomb Incorporated. (Study 825e) and (Study 700)
®/™ are trademarks of Bausch & Lomb Incorporated or its affiliates.
© 2015 Bausch & Lomb Incorporated
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News Media Contacts
Kristy Marks
PR Product Manager, Bausch + Lomb
(585) 338-8095 or kristy.marks@bausch.com
US/BPR/15/0012
United States
