FOR RELEASE MONDAY, NOVEMBER 3, 2014
BRIDGEWATER, NJ – Bausch + Lomb, a leading global eye health company, today announced the introduction of a new convenience pack for eye care practitioners (ECPs) and their patients. Combining two of the company’s breakthrough innovations, Bausch + Lomb ULTRA® contact lenses and Biotrue® multi-purpose solution, the convenience pack provides eye doctors and their offices a tool to help improve patient compliance and annual supply purchase rates.
“We’ve heard great feedback from our customers that when Bausch + Lomb ULTRA® contact lenses are used with Biotrue®multi-purpose solution patients are able to experience truly excellent vision and end of day comfort,” said Benjamin Chudner, director, Medical Strategy, Vision Care, Bausch + Lomb. “The combination of the two products is very impressive and we’re excited to offer this new convenience pack to help both our customers and their patients.”
With the purchase of a Bausch + Lomb ULTRA contact lens inventory, offices will receive:
- 24 convenience pack boxes
- 24 Biotrue multi-purpose solution samples (10 oz.) with accompanying lens cases
- One pad of Bausch + Lomb ULTRA consumer rebates ($60 rebate with the purchase of an annual supply of Bausch + Lomb ULTRA contact lenses)
The convenience pack box will also include a built-in business card holder and referral reminder to encourage patients to refer friends and family to their eye doctor’s office and share their Bausch + Lomb ULTRA experience.
Many practices across the United States, including Miamisburg Vision Care in Miamisburg, OH, are already using the convenience pack to help increase patient compliance, drive increased annual supply purchases, and provide patients the opportunity for an exceptional contact lens wearing experience.
“Since many of my patients are spending more time in front of computers and other digital screens, it’s essential that I provide a combined lens and lens care solution that will address the demands of their daily routines,” said Keith Basinger, O.D., from Miamisburg Vision Care. “I am very pleased with how Bausch + Lomb ULTRA contact lenses and Biotrue multi-purpose solution is helping to fill that need for many of my patients, and have already seen great success in my practice through the accessibility and convenience that the pack delivers.”
“It’s important that we help ECPs drive annual supply purchases to ensure patients have enough product to last them the full year. We find this helps patients stick with their contact lens wearing routines as prescribed by their doctors and we believe, coupled with the excellent combination of Bausch + Lomb ULTRA contact lenses and Biotrue multi-purpose solution, patients may be even more compliant due to their successful lens wearing experience,” Chudner added.
Bausch + Lomb received FDA marketing clearance for the Bausch + Lomb ULTRA, a frequent replacement and monthly modality silicone hydrogel contact lens, in September 2013. The lens is the only contact lens technology that hasMoistureSeal® technology, which helps to provide unsurpassed comfort and vision compared to the leading silicone hydrogel lenses.1
Biotrue® multi-purpose solution is uniquely formulated to work like your eyes. It has the same pH as healthy tears and utilizes a lubricant found naturally in the eyes to help keep contact lenses moist for up to 20 hours.
For more information on Bausch + Lomb ULTRA contact lenses and Biotrue multi-purpose solution, visithttp://www.bausch.com/ecp/.
About Bausch + Lomb
Bausch + Lomb, a Valeant Pharmaceuticals International, Inc. company, is a leading global eye health organization that is solely focused on protecting, enhancing, and restoring people’s eyesight. Our core businesses include ophthalmic pharmaceuticals, contact lenses and lens care products, and ophthalmic surgical devices and instruments. We globally develop, manufacture and market one of the most comprehensive product portfolios in our industry, which are available in more than 100 countries.
REFERENCES
1 Results from a 22-investigator, multi-site study of Bausch + Lomb contact lenses with MoistureSeal™ technology, with a total of 380 eligible subjects. After 7 days of wear, subjects completed an online survey. Subjects rated Bausch + Lomb contact lens performance across a range of attributes and compared the performance to their habitual lenses.
Bausch + Lomb ULTRA, MoistureSeal and Biotrue are trademarks of Bausch & Lomb Incorporated or its affiliates.
All other product/brand names are trademarks of their respective owners.
© Bausch & Lomb Incorporated.
News Media Contacts:
Kristy Marks
Public Relations Product Manager, Bausch + Lomb
(585) 338-8095 or kristy.marks@bausch.com
US/ZUS/14/0184
United States
