FOR RELEASE 4/2/2008, Wednesday
ALISO VIEJO, CALIF. — In just 100 minutes on Wednesday, April 9, the lives of 100 low-income people in cities and towns across the United States will be changed forever, as their failing eyesight goes from murky to new-found clarity at all distances with crystalens® cataract-lens implants, free of charge.
Not only can this unique program — Changing 100 Lives in 100 Minutes — dramatically improve patients’ eyesight, but many patients may never need eyeglasses again.
Bausch & Lomb, which manufactures the innovative crystalens intraocular lens (IOL) for cataracts, will donate 100 pairs of these lenses not generally covered by private insurance or Medicare. From coast to coast, 100 participating ophthalmologists will perform crystalens IOL implantation surgeries simultaneously over the course of an hour and 40 minutes at no additional charge.
This national effort will begin promptly next Wednesday at 7:30 a.m. (Eastern Daylight Time) with the implantation of the 100,000th crystalens IOL. The crystalens IOL is the only intraocular lens that uses eye muscles to focus in much the same way as the eye’s natural lens, and is designed to provide clear vision at all distances — near, intermediate and far.
The 100,000th crystalens IOL surgery will be performed by Dr. James P. Gills, founder of St. Luke’s Cataract & Laser Institute in Tarpon Springs, Fla.
The crystalens IOL design is based on the human eye and uses the eye muscle to focus on objects at all distances. It is the only lens to use the eye’s natural focusing ability and is the first and only such lens to be approved by the U.S. Food and Drug Administration. Few crystalens IOL patients have experienced problems with night vision, halos or glare.
“We couldn't think of a better way to show our appreciation for the success of the crystalens IOL than to share the gift of sight with people who struggle with cataracts,” said Andy Corley, president, U.S. Surgical, Bausch & Lomb. “We hope that our contribution, and the contributions of dedicated surgeons across the country, makes a difference in the lives of people in need.”
For more details about the crystalens IOL Changing 100 Lives in 100 Minutes program, visit www.crystalens.com.
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ATTENTION NEWS MEDIA:
1. Photos and video may be shot during procedures performed by surgeons in your area (see below for instructions on how to access a list of participating surgeons). Contact the surgeon’s local representative for scheduling.
2. Download the following at www.crystalens.info.
• List of participating surgeons by state and city
• Press releases
• Press kit
• Video B-roll of a crystalens IOL procedure
• Video animation of how the crystalens IOL works
• Product and procedure photography (jpegs)
News Media Contact:
John Heagney
heagneypr@aol.com
(727) 942-2718
Bausch & Lomb is the eye health company dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world. Founded in 1853, the Company is headquartered in Rochester, N.Y., and employs approximately 13,000 people worldwide. Its products are available in more than 100 countries. More information about the Company can be found at www.bausch.com.
Crystalens is a trademark of Bausch & Lomb.
United States
