FOR RELEASE 9/15/2009, Tuesday
Grand Prize Winner of the Eye on Summer Fun Contest Receives Flip MinoHD Camcorder and Year Supply of SofLens® Daily Disposable Contact Lenses
ROCHESTER, N.Y. -- Bausch & Lomb SofLens® daily disposable contact lenses and Shutterfly, the leading Internet-based social expression and personal publishing service, have partnered together in search of the most eye-catching photo of the summer. To enter the Eye on Summer Fun contest, U.S. consumers are encouraged to visit SofLensSummer.Shutterfly.com and submit a photo of a fun and attention-grabbing summer activity by October 16, 2009.
The online contest features a grand prize of a Flip MinoHD camcorder personalized with the winning photo and a yearlong supply of SofLens daily disposable contact lenses. A runner-up will receive a
90-day supply of SofLens daily disposable lenses and a $100 gift certificate to Best Buy. Entries will be judged on the following criteria: originality, creativity and appropriateness to the theme of “summer activity.” Winners will be selected by Bausch & Lomb, Shutterfly and Betawave, Shutterfly’s media sales partner.
The Eye on Summer Fun contest is part of Bausch & Lomb’s larger effort to show U.S. consumers the many benefits of wearing daily disposable contact lenses. As the newest addition to the U.S. Bausch & Lomb family of lenses, SofLens daily disposables are the first and only daily disposable lenses to utilize High Definition™ Optics, an advanced optical design that helps reduce blur, halos and glare and offers wearers sharp and clear vision throughout the day, each day. In addition, consumers rate SofLens daily disposables higher for end-of-day comfort compared to the leading daily disposable lens. To help meet the consumer need for affordability, SofLens daily disposable contact lenses are available at a price comparable to the leading two-week contact lens through Bausch & Lomb’s rebate program and yearly savings on lens cleaning solutions.
For more information, official rules and to enter the Eye on Summer Fun contest, visit www.soflens.com or www.SofLensSummer.Shutterfly.com.
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About Bausch & Lomb
Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at www.bausch.com.
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