Public Relations Industry Event Honors SXSW Activation, Driving Consumers to Demand an Upgrade in Their Contact Lenses
FOR RELEASE MONDAY, JULY 18, 2016
BRIDGEWATER, NJ – Bausch + Lomb, a leading global eye health company, announced that its 2015 interactive experience, encouraging South by Southwest (SXSW) Film + Interactive Festival attendees to "Get Their Blink On," was honored with a Gold SABRE Award for “Consumer Health Campaign of the Year.” The Bausch + Lomb ULTRA Lens Lounge, featured at the festival, encouraged lens-wearing Millennials to visit their eye care professional and discuss how their screen-reliant lifestyle may be negatively impacting their vision, while offering a free* one-month trial of Bausch + Lomb ULTRA® contact lenses.
“While not a traditional venue for an eye health company, the annual SXSW Festival was the perfect event to reach our core Millennial audience, who may be experiencing the negative effects of hours in front of the screen,” said Guy Guglielmino, vice president of marketing, U.S. Vision Care, Bausch + Lomb. “We are honored to receive this award and remain committed to developing campaigns that give patients the tools they need to have an informed conversation with eye care professionals about their contact lenses.”
Visitors to the Bausch + Lomb ULTRA Lens Lounge were also invited to share their experience on their social media channels, using the campaign’s official hashtag #ULTRAUpgrade. Cali Lewis, host of GeekBeat.TV and tech influencer, produced a series of webisodes highlighting Bausch + Lomb ULTRA® contact lenses as a cutting–edge comfort and vision upgrade, while sharing her personal experience in switching to the lenses.
The annual North American SABRE awards, created by the public relations trade journal The Holmes Report, recognizes superior achievement in branding reputation & engagement. The Zeno Group, Bausch + Lomb’s public relations agency, led the planning and execution of the campaign.
About Bausch + Lomb
Bausch + Lomb, a Valeant Pharmaceuticals International, Inc. company, is a leading global eye health organization that is solely focused on protecting, enhancing and restoring people’s eyesight. Our core businesses include over-the-counter supplements, eye care products, ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. We develop, manufacture and market one of the most comprehensive product portfolios in our industry, which is available in more than 100 countries.
*An eye exam may be necessary before receiving a free trial and the free trial offer does not include the cost of an eye exam or any professional fees.
Bausch + Lomb ULTRA is a trademark of Bausch & Lomb Incorporated or its affiliates. All other product/brand names are trademarks of their respective owners. © 2016 Bausch & Lomb Incorporated.
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