Campaign to Launch with Consumer Event with Marshall B. Ketchum University’s Southern California College of Optometry on America Recycles Day
FOR RELEASE WEDNESDAY, NOVEMBER 9, 2016
BRIDGEWATER, NJ — Bausch + Lomb, a leading global eye health company, today announced the launch of the Bausch + Lomb #ONEbyONE recycling program, encouraging consumers to help preserve the environment by taking ONE action at a time, to ONE day achieve a greener future where even your contact lenses can play a role. Starting today, patients can recycle their used Biotrue® ONEday contact lenses and other Bausch + Lomb contact lenses and blister packs through a unique and free program, developed by Bausch + Lomb, in partnership with TerraCycle, a world leader in the collection and repurposing of hard-to-recycle post-consumer waste.
“Bausch + Lomb is not only committed to providing patients with innovative vision care, but to practicing good stewardship within our business practices,” said Guy Guglielmino, head of marketing, Vision Care, Bausch + Lomb. “This includes working closely with companies, such as TerraCycle, who is making progress in the areas of recycling, reusing and reducing waste and energy consumption in hopes to better preserve our environment for future generations.”
Bausch + Lomb is celebrating the launch of the #ONEbyONE recycling program with a consumer event on America Recycles Day (November 15) hosted by Biotrue® ONEday, dedicated to helping people end littering, improve recycling and beautify America’s communities, at the Marshall B. Ketchum University’s Southern California College of Optometry (SCCO) located in Anaheim, CA. The event will feature an educational and interactive experience for students and the surrounding community, giving them the chance to participate in the #ONEbyONE recycling program and celebrate America Recycles Day.
“We’re proud to partner with a leader in the vision care industry such as Bausch + Lomb to provide consumers an opportunity to take a small step each day in hopes to one day leave a larger positive impact on the earth,” said Tom Szaky, CEO of TerraCycle. “This is the first time we have recycled at a large-scale in this category and we hope the Bausch + Lomb #ONEbyONE program will inspire participation from current and future patients who previously have not had an option to recycle their contact lenses.”
Visit www.BauschRecycles.com to learn more about the Bausch + Lomb #ONEbyONE program.
About Marshall B. Ketchum University (MBKU)/Southern California College of Optometry (SCCO)
Marshall B. Ketchum University (MBKU) is home to the Southern California College of Optometry (SCCO), which was started in 1904, making it one of the oldest optometry schools in the U.S. SCCO is the third oldest optometric program in operation. Today, MBKU is home to the Southern California College of Optometry, School of Physician Assistant Studies and College of Pharmacy.
Founded in 2001, TerraCycle, Inc., a world leader in the collection and repurposing of hard-to-recycle post-consumer waste, ranging from used chip bags to coffee capsules to cigarette butts. The waste is
collected through free, national, brand-funded recycling programs, as well as various consumer and government-funded models. The collected waste is reused, upcycled or recycled into a variety of affordable, sustainable consumer products and industrial applications. Each year, across 20 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. TerraCycle is the subject of a half-hour comedy, ‘Human Resources,’ on Pivot. Season three aired fall 2016. To learn more about TerraCycle, please visit www.terracycle.com.
About Bausch + Lomb
Bausch + Lomb, a Valeant Pharmaceuticals International, Inc. company, is a leading global eye health organization that is solely focused on protecting, enhancing, and restoring people’s eyesight. Its core businesses include over-the-counter supplements, eye care products, ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. Bausch + Lomb develops, manufactures and markets one of the most comprehensive product portfolios in the industry, which is available in more than 100 countries.
Biotrue is a trademark of Bausch & Lomb Incorporated or its affiliates.
© 2016 Bausch & Lomb Incorporated.
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