Eye Care Professionals Biotrue ONEday for Astigmatism Daily Disposable Contact Lenses
FOR RELEASE WEDNESDAY, MARCH 1, 2017
BRIDGEWATER, NJ – Bausch + Lomb, a leading global eye health company, continued its successful educational and training initiative for eye care professionals with the year’s first B+Lieve™ symposium in San Francisco, CA, from February 27-28, 2017. During the event, more than 200 eye care professionals were introduced to the company’s newest daily disposable contact lens innovation, Biotrue® ONEday for Astigmatism, designed to provide consistently clear vision and comfort throughout the day for astigmatic patients.
“At Bausch + Lomb we are dedicated to providing eye care professionals education and training on our new contact lens innovations and how to best present these technologies to their staff and patients,” said Jill Saxon, O.D., director, Professional Strategy, U.S. Vision Care, Bausch + Lomb. "The feedback and insights we receive from eye care professionals during these events is invaluable. It helps to inform our progress and also to advance our ability to offer the latest in lens technology to eye care professionals and their patients.”
During the symposium, eye care professionals joined their peers in:
“The B+Lieve symposium provides a unique opportunity to hear firsthand from material scientists and engineers responsible for the design and development of Bausch + Lomb’s contact lens technologies, as well as other doctors who’ve had experience with the lenses,” said Mile Brujic, O.D., partner of Premier Vision Group in Bowling Green, OH. “In my experience, these educational programs allow eye care professionals to fully understand how these innovative products are specifically designed to meet the needs of today’s patients. By attending the symposium, I also gained valuable insights, experience, and knowledge of the tools available to allow me to offer the Biotrue® ONEday for Astigmatism contact lenses to my astigmatic patients.”
The B+Lieve™ educational and training initiative first began in 2014 with the launch of Bausch + Lomb ULTRA® contact lenses and continued in 2016 to support the introduction of Bausch + Lomb ULTRA® for Presbyopia contact lenses. This year the initiative has been expanded to include a series of events throughout the country to educate eye care professionals on Bausch + Lomb’s latest toric contact lens offerings.
About Bausch + Lomb
Bausch + Lomb, a Valeant Pharmaceuticals International, Inc. company, is a leading global eye health organization that is solely focused on protecting, enhancing and restoring people’s eyesight. Our core businesses include over-the-counter supplements, eye care products, ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. We develop, manufacture and market one of the most comprehensive product portfolios in our industry, which is available in more than 100 countries.
B+Lieve, Biotrue, and Bausch + Lomb ULTRA are trademarks of Bausch & Lomb Incorporated or its affiliates.
© 2017 Bausch & Lomb Incorporated.
News Media Contacts:
Sr. Manager, Communications, Bausch + Lomb
(908) 927-0683 or email@example.com
Zeno Group, on behalf of Bausch + Lomb
(212) 299-8970 or firstname.lastname@example.org
The website you are about to visit is not affiliated with Bausch + Lomb Incorporated. Bausch + Lomb is not responsible for the content, format, maintenance, or policies of the website you are about to enter and does not monitor non-affiliated websites for accuracy. Links to non-affiliated websites are provided as a convenience; they do not constitute an endorsement or support of any programs, products, or services associated with the website.