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4/20/2010, Tuesday

FOR RELEASE 4/20/2010, Tuesday

Bausch + Lomb and Christine Baranski Team Up to Say Goodbye Reading Glasses, Hello Hollywood

Share Your Funniest Reading Glasses Moment for a Chance to Star in a Video and Receive a “Star Treatment” Makeover

 ROCHESTER, N.Y. — Bausch + Lomb Multi-Focal contact lenses is teaming up with Christine Baranski* to entice Americans to share their funniest stories about life with reading glasses (“readers”) for a chance to win a trip to Hollywood and star in a web video. Baranski, a former reading glasses user, is sharing her story at on how she made the switch to Bausch + Lomb
Multi-Focal contact lenses to show men and women they do not have to sacrifice convenience for clear, crisp vision.

“In my line of work, reading glasses were a huge hassle which can definitely be a problem,” says Baranski. “Switching to Bausch + Lomb Multi-Focal contact lenses and saying goodbye to my reading glasses gave me a new outlook on life. Now I can see clearly when I’m reading a script, a menu or just watching a movie, and I get so much done in the time I used to waste each day looking for my reading glasses.”

Baranski is one of over 50 million Americans with presbyopia — a natural condition of aging in which the eye’s natural crystalline lens becomes less elastic, causing blurred vision when reading up close — and Bausch + Lomb wants to know their stories. The “Goodbye Readers, Hello Hollywood” contest invites Americans over the age of 40 to visit between March 26 and May 28, 2010, and submit a photo and short essay about their funniest mishaps with reading glasses, and how Bausch + Lomb Multi-Focal contact lenses have helped them or could help them in the future.

“Presbyopia is a normal part of aging, but that doesn’t mean you have to live with blurred vision or awkward reading glasses. Bausch + Lomb Multi-Focal contact lenses are the only lenses designed with All-Distance Optics, a unique technology that seamlessly adjusts vision, letting the eyes focus naturally and effortlessly,” said Lisa VanDeMark, vice president, Brand Marketing, U.S. Vision Care, Bausch + Lomb. “We’re pleased to be partnering with Christine Baranski, an award-winning actress and comedienne who is active, stylish and is now doing what she loves unencumbered by vision problems.”

The top five entries in the “Goodbye Readers, Hello Hollywood” contest will be selected by Bausch + Lomb on June 7, 2010. Submissions will be judged based on originality and humor, and America will then have the opportunity to vote on their favorite finalists at between June 7 and June 25 to select the top two winning entries. Both grand prize winners and a friend will receive “star treatment” with round-trip airfare to Los Angeles, hotel accommodations, a makeover and may be featured in a video for Bausch + Lomb Multi-Focal contact lenses. There is no purchase necessary to enter or vote.

Ask your eye care professional about how Bausch + Lomb Multi-Focal contact lenses can help you say goodbye to your reading glasses today. 


About Bausch + Lomb Multi-Focal Contact Lenses
Bausch + Lomb Multi-Focal contact lenses are the world’s #1 selling multi-focal design. They are the only lenses designed with All-Distance Optics™, an innovative design that delivers sharp, clear vision wherever you choose to focus. They seamlessly adjust your vision, from up-close reading to mid-range computer work, to distance vision while driving. They allow consumers to continue with their active lives without the hassle of reading glasses.

About Presbyopia
Presbyopia is a natural occurrence associated with aging. As you age, the eye’s crystalline lens loses some of its elasticity, reducing people’s ability to focus clearly on up-close objects (such as reading books or working on a handheld communication device). Patients typically know that they are experiencing a change in their vision sometime in their 40s, as they have to move objects farther and farther away in order to read them. Presbyopia is a normal, natural part of the aging process, and it happens to just about everyone around the age of 40; even if you have had laser eye surgery.

While presbyopia cannot be corrected with laser eye surgery or vision shaping therapy, you still have several options to provide you with exceptional vision. Bausch + Lomb Multi-Focal contact lenses help you see effortlessly and comfortably at all distances – near, far and everywhere in-between.

About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch + Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at

*Although Christine Baranski is a paid spokesperson, she is a satisfied user of Bausch + Lomb Multi-Focal contact lenses.

denote trademarks of Bausch & Lomb Incorporated.


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