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5/25/2010, Tuesday

FOR RELEASE 5/25/2010, Tuesday

Bausch + Lomb Storz® Ophthalmics Launches
Enhanced Rebranded Web Sites 

New Bausch + Lomb Storz® Ophthalmics and Bausch + Lomb Instruments
Web Sites Provide Enhanced Functionality and Branded to Match
New Bausch + Lomb Corporate Identity

ALISO VIEJO, Calif. -- Bausch + Lomb Storz® Ophthalmic Instruments announced the launch of the enhanced Bausch + Lomb Storz Ophthalmics and Bausch + Lomb Instruments Web sites today. The newly unveiled surgical instrument Web sites offer visitors improved usability and a look and feel which corresponds to the new Bausch + Lomb corporate identity.

New Web site logos were designed to coincide with the Bausch + Lomb corporate rebranding. In addition, Web site colors, imagery, design and navigation elements were also updated to be consistent with the rebranding.

“We are extremely proud of the results of our recent Web site upgrades,” said Chuck Hess, senior director of Marketing and Sales for surgical instruments at Bausch + Lomb. “Our sites now clearly reflect the Bausch + Lomb brand with the new corporate identity.”

Features of the new Web sites include enhancements to the ways in which products are displayed and indexed on the sites. An improved “click to enlarge” functionality allows for enhanced visibility on all product images, and the on-site search tool was expanded to incorporate search results from both sites. Site pagination now allows Web site visitors to customize product list displays through sorting functions. Online customers can also refine their product sets to pick individual products from instruments grouped in procedure sets.

“The increased functionality enables us to better serve our customers by making their time spent on these sites more productive and efficient. Helping our visitors find the products they need from the name they trust is a great achievement,” said Hess.

Bausch + Lomb Storz Ophthalmic Instruments contracted with The Net Impact, a St. Louis-based Web design and development firm, to implement the corporate rebranding on the Web sites as well as develop the increased Web site functionality.

The Bausch + Lomb Storz Ophthalmics line of instruments offers a wide range of surgical products, including a full array of microsurgical instruments for ophthalmology. To help surgeons achieve the best outcomes using their preferred techniques, Storz Ophthalmics produces customized instruments for individual surgeons. Designed by surgeons and crafted by Storz Ophthalmics, these instruments truly enable signature performance. More information is available at



About Bausch + Lomb
Bausch + Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals. The Bausch + Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y., and employs more than 10,000 people worldwide. Its products are available in more than 100 countries. More information is available at

®/ denote trademarks of Bausch & Lomb Incorporated.


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