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6/14/2018, Thursday

Media Contacts:
Kristy Marks
kristy.marks@bausch.com
(908) 927-0683

Don Murphy
don.murphy@zenogroup.com
(917) 817-2649


BAUSCH + LOMB ANNOUNCES US LAUNCH OF SOOTHE® XTRA PROTECTION PRESERVATIVE FREE LUBRICANT EYE DROPS


Effective Benefits of Soothe® XP Now Available in a Preservative-Free Option


BRIDGEWATER, N.J., June 14, 2018 – Bausch + Lomb, a leading global eye health company, today announced the introduction of Soothe® Xtra Protection (XP) Preservative Free lubricant eye drops, expanding its portfolio of eye health products to meet the growing demand for dry eye symptom relief without the use of preservatives. One of the most common eye conditions in the U.S., dry eye affects more than 140 million Americans,1 many of whom report a sensitivity to preservatives in eye drops. 

“Soothe® XP Preservative Free provides a new eye drop option for the increasing number of people suffering from dry eye symptoms who are looking for a preservative-free formula,” said Joseph Gordon, president, Consumer Healthcare and Vision Care, Bausch + Lomb. “We are committed to delivering advancements that directly address the needs of consumers and building upon the established benefits of Soothe® XP.”

Up to 86% of dry eye cases are caused by Meibomian Gland Dysfunction (MGD),2 a condition that compromises the lipid layer in the eye and affects the eye’s ability to produce oils that coat natural tears. Only Soothe® XP eye drops use a unique combination of Restoryl® mineral oils as active ingredients, which work to restore the lipid layer, seal in moisture, and protect against further irritation.

“Many patients who take eye drops to alleviate their dry eye symptoms may not be addressing the primary cause of their condition, which can result in continued discomfort,” said Paul Karpecki, O.D., FAAO, director of Corneal Services at Kentucky Eye Institute. “Soothe® XP helps restore the essential lipid layer of the eye, helping to address the main cause of dry eye. Now, with the preservative free Soothe® XP formula, patients who suffer from chronic dry eye and frequently use moisturizing eye drops have a new option to help relieve their dry eye symptoms.” 

Soothe® XP Preservative Free eye drops will be available at many major retailers nationwide, including Walmart, Target, Walgreens, Rite Aid and Meijer, by the end of June.

To learn more, visit https://www.sootheeyedrops.com

About Bausch + Lomb
Bausch + Lomb, a Valeant Pharmaceuticals International, Inc. company, is a leading global eye health organization that is solely focused on protecting, enhancing and restoring people's eyesight. Its core businesses include over-the-counter supplements, eye care products, ophthalmic pharmaceuticals, contact lenses, lens care products, ophthalmic surgical devices and instruments. Bausch + Lomb develops, manufactures and markets one of the most comprehensive product portfolios in our industry, which is available in more than 100 countries. 

References

  1. Multi-sponsor Surveys, Inc., The 2017 Gallup Study of Dry Eye Sufferers 
  2. Lemp, M. A., Crews, L. A., Bron, A. J., Foulks, G. N., & Sullivan, B. D. (2012). Distribution of Aqueous-Deficient and Evaporative Dry Eye in a Clinic-Based Patient Cohort. Cornea, 31(5), 472-478. doi:10.1097/ico.0b013e318225415a 

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Soothe and Restoryl are trademarks of Bausch & Lomb Incorporated or its affiliates. 
© 2018 Bausch & Lomb Incorporated. 
SXP.0031.USA.18



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