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9/2/2008, Tuesday

FOR RELEASE 9/2/2008, Tuesday

Bausch & Lomb Limited Edition Pink Crystallized™ - Swarovski Elements Contact Lens Cases Benefit Susan G. Komen for the Cure

Produced in recognition of October Breast Cancer Awareness Month Available exclusively online at

ROCHESTER, N.Y. - Bausch & Lomb extends its commitment to raising awareness for breast cancer this fall by creating 40 limited edition pink CRYSTALLIZED™ - Swarovski Elements contact lens cases. These will be given away exclusively online at during October Breast Cancer Awareness month.

“CRYSTALLIZED - Swarovski Elements is known for its legendary crystal artistry. It has transformed a functional contact lens case into a unique work of art that contest winners will be able to use and admire at the same time,” said Lisa Van DeMark, vice president, Marketing, U.S. Lens Care.

CRYSTALLIZED is a brand synonymous with luxury style and innovative design as well as a strong commitment to philanthropy. The limited edition contact lens cases are created with 646 hand-applied crystal components and feature the hallmark Susan G. Komen for the Cure® ribbon. Each case has a retail value of approximately $350.

“We wanted to create something memorable and elegant for Breast Cancer Awareness Month this October. We’re proud to partner with Bausch & Lomb in recognition and support of Susan G. Komen for the Cure,” says Stephan Toljan, vice president of Marketing for CRYSTALLIZED.

Bausch & Lomb’s online giveaway contest launches today, September 2, 2008, at The contest ends October 31, 2008. Visitors who download a coupon for ReNu MultiPlus® contact lens solution will be automatically entered to win one of the limited edition CRYSTALLIZED contact lens cases. No purchase is necessary to be entered to win. Bausch & Lomb will notify winners by November 15, 2008.

Bausch & Lomb will also donate $1 to Susan G. Komen for the Cure for every coupon that is redeemed at a retail store.

The CRYSTALLIZED contact lens case giveaway supplements the two-year partnership Bausch & Lomb has established with Susan G. Komen for the Cure. This year, Bausch & Lomb has committed to raise up to $400,000, with a minimum guaranteed donation of $300,000, for the organization through sales of its ReNu MultiPlus solution and its online campaign at ReNu MultiPlus solution cleans, rinses and provides outstanding comfort, disinfection and protein removal for contact lenses.

“Now when people do something as basic as care for their contact lenses, they can help fight breast cancer,” notes Ms. VanDeMark.


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About Bausch & Lomb
Bausch & Lomb is the eye health company dedicated to perfecting vision and enhancing life for consumers around the world. Its core businesses include soft and rigid gas permeable contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. Founded in 1853, the company is headquartered in Rochester, N.Y. With revenues in excess of $2 billion, it employs approximately 13,000 people worldwide and its products are available in more than 100 countries. More information can be found at

About CRYSTALLIZED - Swarovski Elements
CRYSTALLIZED is the brand name for all loose cut crystal elements designed and manufactured by Swarovski. Since over 113 years Swarovski has grown to be the world’s leading producer of precision-cut crystal, for fashion, jewellery and lighting, architecture and interiors. Today Swarovski crystal components, known by their brand name CRYSTALLIZED –Swarovski Elements have become an essential ingredient of international design and a sign of highest quality. The uniquely shaped off-white "Made with CRYSTALLIZED –Swarovski Elements" tag is a proof and guarantee to end consumers and will be found in retail soon all over the U.S. More information on WWW.CRYSTALLIZED.COM.

About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.

© 2008 Bausch & Lomb Incorporated. ReNu and ReNu MultiPlus are registered trademarks of Bausch & Lomb Incorporated.


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